Creative packs

Creative packs are a bundle of creative assets included in an ad campaign. In this article, we discuss creative asset specifications, managing creative packs and creatives, moderating creatives, and testing creative packs with the Ad Testing for Unity Ads app.

Note: All new creative assets undergo a human moderation process when uploaded. A campaign must have at least one assigned and approved creative pack to go live. For more information, see documentation on moderation.

About creatives and creative packs

Before we discuss configuring creatives and creative packs, let's go over a few important concepts:

Creatives

Creatives include the ad assets of an advertising campaign. Creatives generally consist of images, videos, or other rich media formats.

  • Video: A video is a viewable, rich format ad and type of creative asset.
  • Playable: A playable is an interactive ad and type of creative asset. For instance, a playable ad could allow users to play an interactive demo of a game.
  • End card: End cards are creative assets displayed at the end of an ad. They typically include a call to action for users, such as downloading the advertised product. End cards can be an image or playable (interactive) format.

For more information, see documentation on creatives.

Creative packs

A creative pack is a bundle of creatives which comprise the overall ad campaign experience. Creative packs can be used among different ad campaigns. Multiple creative packs can be assigned to a single campaign, and creative packs can be assigned to multiple campaigns within the same app. Unity Ads currently supports the following creative packs:

  • Video and end card: A video ad with an image-type end card. Because these include an end card type, they also typically include a call to action for users, such as downloading the advertised product.
  • Playable: A playable is an interactive ad and type of creative asset. For instance, a playable ad could allow users to play an interactive demo of a game.
  • Video and playable end card: A video ad with an interactive-type end card. Video ads and interactive playable end cards add a layer of engagement at the end of a regular 15-30 second video ad. Because these include an end card type, they also typically include an interactive call to action for users.

Use the Creatives Upload page to upload creative packs across multiple iOS or Android apps.

Next steps: Add a new creative pack.