Create campaigns

To create a new campaign for your app from the Growth dashboard:

  1. Select Apps from the secondary navigation menu.
  2. Select the desired app to bring up its Campaigns page.
  3. Select Create.
  4. Select a campaign goal. The default campaign type includes Installs. For more information, see the section on campaign goals below.
  5. Select Next to begin creating the campaign.
  6. Name your campaign. Use a format that includes the app name, platform, and targeted region for clarity (for example, TrashDash_iOS_Tier1).
  7. Select Create to save.

Campaign goals

Different advertising campaigns might have different goals. The default campaign type optimizes for app installs, but you can also create campaigns that optimize for retention (targeting users that are likely to stay in your game for seven or more days) or revenue (targeting users that are likely to spend money in your game). Choosing the right goal is the first step in creating an effective campaign.

Install campaigns

This campaign’s goal is to generate as many installs for your app as possible.

Creative testing campaigns

This campaign’s goal is to test and compare performance between creatives.

Note: Creative testing campaigns are currently only available for Android apps.

Audience Pinpointer campaigns

To enable Return on Ad Spend or Retention campaign goals, you must pass post-install events to Unity, and run an Installs campaign until you meet eligibility criteria. Unity supports post-install event passing through the Unity Ads SDK, or selected MMP integrations. For more information, see documentation on Audience Pinpointer.

Campaign status

Once you create a new campaign, its status appears on the Campaigns page for the associated app. Each campaign requires three minimum components to activate:

The option to activate your campaign remains disabled until eligibility criteria are met. For more information, see the documentation on setting campaigns live.

Next steps: Add creative packs to your campaign.