IAB 类别映射
将应用和广告内容映射到 IAB 类别以支持标准化定向投放、报告和品牌安全。
阅读时间7 分钟最后更新于 3 个月前
下表显示了官方的 IAB 内容类别及其 RTB ID，这些信息会在
therequest.bcatUnity 类别 | IAB 类别 | RTB ID |
|---|---|---|
| 酒精饮料 (Alcoholic Beverages) | 鸡尾酒/啤酒 (Cocktails/Beer) | IAB8-5 |
| 酒精饮料 (Alcoholic Beverages) | 烟草 (Tobacco) | IAB9-9 |
| 酒精饮料 (Alcoholic Beverages) | 葡萄酒 (Wine) | IAB8-18 |
| 比赛和购物 (Contests and Shopping) | 优惠券 (Couponing) | IAB22-2 |
| 比赛和购物 (Contests and Shopping) | 购物 (Shopping) | IAB22 |
| 比赛和购物 (Contests and Shopping) | 比赛和免费赠品 (Contests and Freebies) | IAB22-1 |
| 约会和社交媒体 (Dating And Social Media) | 约会 (Dating) | IAB14-1 |
| 约会和社交媒体 (Dating And Social Media) | 婚礼 (Weddings) | IAB14-7 |
| 约会和社交媒体 (Dating And Social Media) | 结婚 (Marriage) | IAB14-4 |
| 食品 (Food) | 外出就餐 (Dining Out) | IAB8-9 |
| 食品 (Food) | 素食主义者 (Vegetarian) | IAB8-17 |
| 食品 (Food) | 中国菜 (Chinese Cuisine) | IAB8-4 |
| 食品 (Food) | 咖啡/茶 (Coffee/Tea) | IAB8-6 |
| 食品 (Food) | 食物过敏 (Food Allergies) | IAB8-10 |
| 食品 (Food) | 美式菜肴 (American Cuisine) | IAB8-1 |
| 食品 (Food) | 日本料理 (Japanese Cuisine) | IAB8-14 |
| 食品 (Food) | 健康/低脂烹饪 (Health/Lowfat Cooking) | IAB8-12 |
| 食品 (Food) | 意大利菜 (Italian Cuisine) | IAB8-13 |
| 食品 (Food) | 卡津/克里奥尔菜 (Cajun/Creole) | IAB8-3 |
| 食品 (Food) | 食品和饮料 (Food and Drink) | IAB8 |
| 食品 (Food) | 烧烤 (Barbecues and Grilling) | IAB8-2 |
| 食品 (Food) | 美食专用 (Cuisine-specific) | IAB8-7 |
| 食品 (Food) | 墨西哥菜 (Mexican Cuisine) | IAB8-15 |
| 食品 (Food) | 法国菜 (French Cuisine) | IAB8-11 |
| 食品 (Food) | 严格素食主义者 (Vegan) | IAB8-16 |
| 食品 (Food) | 甜点和烘焙 (Desserts and Baking) | IAB8-8 |
| 健康健身应用程序 (Health Fitness Apps) | 减肥 (Weight Loss) | IAB7-44 |
| 健康和健身应用程序 (Health and Fitness Apps) | 锻炼 (Exercise) | IAB7-1 |
| 健康和健身应用程序 (Health and Fitness Apps) | 物理疗法 (Physical Therapy) | IAB7-36 |
| 健康与医学 (Health and Medicine) | 儿科 (Pediatrics) | IAB7-35 |
| 健康与医学 (Health and Medicine) | 恐慌/焦虑 (Panic/Anxiety) | IAB7-34 |
| 健康与医学 (Health and Medicine) | 抑郁症 (Depression) | IAB7-18 |
| 健康与医学 (Health and Medicine) | 躁郁症 (Bipolar Disorder) | IAB7-9 |
| 健康与医学 (Health and Medicine) | 男性健康 (Men's Health) | IAB7-31 |
| 健康与医学 (Health and Medicine) | 心理学/精神病学 (Psychology/Psychiatry) | IAB7-37 |
| 健康与医学 (Health and Medicine) | 替代药物 (Alternative Medicine) | IAB7-5 |
| 健康与医学 (Health and Medicine) | 胆固醇 (Cholesterol) | IAB7-12 |
| 健康与医学 (Health and Medicine) | 自闭症/广泛性发育障碍 (Autism/Pdd) | IAB7-8 |
| 健康与医学 (Health and Medicine) | 整体治疗 (Holistic Healing) | IAB7-26 |
| 健康与医学 (Health and Medicine) | 戒烟 (Smoking Cessation) | IAB7-41 |
| 健康与医学 (Health and Medicine) | 健康草药 (Herbs For Health) | IAB7-25 |
| 健康与医学 (Health and Medicine) | 心脏病 (Heart Disease) | IAB7-24 |
| 健康与医学 (Health and Medicine) | 失禁 (Incontinence) | IAB7-29 |
| 健康与医学 (Health and Medicine) | 胃食管反流性疾病/酸性反流 (Gerd/Acid Reflux) | IAB7-22 |
| 健康与医学 (Health and Medicine) | 感冒和流感 (Cold and Flu) | IAB7-15 |
| 健康与医学 (Health and Medicine) | 睡眠障碍 (Sleep Disorders) | IAB7-40 |
| 健康与医学 (Health and Medicine) | 女性健康 (Women's Health) | IAB7-45 |
| 健康与医学 (Health and Medicine) | 牙齿保健 (Dental Care) | IAB7-17 |
| 健康与医学 (Health and Medicine) | 哮喘 (Asthma) | IAB7-7 |
| 健康与医学 (Health and Medicine) | 甲状腺疾病 (Thyroid Disease) | IAB7-43 |
| 健康与医学 (Health and Medicine) | 过敏症 (Allergies) | IAB7-4 |
| 健康与医学 (Health and Medicine) | 药物滥用 (Substance Abuse) | IAB7-42 |
| 健康与医学 (Health and Medicine) | 恐慌/焦虑症 (Panic/Anxiety Disorders) | IAB7-34 |
| 健康与医学 (Health and Medicine) | 皮肤科 (Dermatology) | IAB7-19 |
| 健康与医学 (Health and Medicine) | 性功能 (Sexuality) | IAB7-39 |
| 健康与医学 (Health and Medicine) | 不孕症 (Infertility) | IAB7-30 |
| 健康与医学 (Health and Medicine) | 慢性疲劳综合症 (Chronic Fatigue Syndrome) | IAB7-13 |
| 健康与医学 (Health and Medicine) | 头痛/偏头痛 (Headaches/Migraines) | IAB7-23 |
| 健康与医学 (Health and Medicine) | 肠易激综合症/克罗恩病 (Ibs/Crohn's Disease) | IAB7-27 |
| 健康与医学 (Health and Medicine) | 营养 (Nutrition) | IAB7-32 |
| 健康与医学 (Health and Medicine) | 糖尿病 (Diabetes) | IAB7-20 |
| 健康与医学 (Health and Medicine) | 癌症 (Cancer) | IAB7-11 |
| 健康与医学 (Health and Medicine) | 艾滋病/人类免疫缺陷病毒 (Aids/Hiv) | IAB7-3 |
| 健康与医学 (Health and Medicine) | 癫痫 (Epilepsy) | IAB7-21 |
| 健康与医学 (Health and Medicine) | 注意力缺失症 (A.D.D.) | IAB7-2 |
| 健康与医学 (Health and Medicine) | 关节炎 (Arthritis) | IAB7-6 |
| 健康与医学 (Health and Medicine) | 骨科 (Orthopedics) | IAB7-33 |
| 健康与医学 (Health and Medicine) | 慢性疼痛 (Chronic Pain) | IAB7-14 |
| 健康与医学 (Health and Medicine) | 耳聋 (Deafness) | IAB7-16 |
| 健康与医学 (Health and Medicine) | 健康与健身 (Health and Fitness) | IAB7 |
| 健康与医学 (Health and Medicine) | 脑肿瘤 (Brain Tumor) | IAB7-10 |
| 法律、政府与政治 (Law, Government, and Politics) | 法律问题 (Legal Issues) | IAB11-2 |
| 法律、政府与政治 (Law, Government, and Politics) | 出入境 (Immigration) | IAB11-1 |
| 法律、政府与政治 (Law, Government, and Politics) | 政治 (Politics) | IAB11-4 |
| 法律、政府与政治 (Law, Government, and Politics) | 法律、政府与政治 (Law, Government, and Politics) | IAB11 |
| 彩票和赌博 (Lottery and Gambling) | 赌博 (Gambling) | IAB9-7 |
| 新闻和天气 (News and Weather) | 国际新闻 (International News) | IAB12-1 |
| 新闻和天气 (News and Weather) | 本地新闻 (Local News) | IAB12-3 |
| 新闻和天气 (News and Weather) | 天气 (Weather) | IAB15-10 |
| 新闻和天气 (News and Weather) | 国内新闻 (National News) | IAB12-2 |
| 新闻和天气 (News and Weather) | 新闻 (News) | IAB12 |
| 个人理财 (Personal Finance) | 个人理财 (Personal Finance) | IAB13 |
| 个人理财 (Personal Finance) | 财经新闻 (Financial News) | IAB13-3 |
| 个人理财 (Personal Finance) | 期权 (Options) | IAB13-9 |
| 个人理财 (Personal Finance) | 退休计划 (Retirement Planning) | IAB13-10 |
| 个人理财 (Personal Finance) | 信贷/债务与贷款 (Credit/Debt and Loans) | IAB13-2 |
| 个人理财 (Personal Finance) | 对冲基金 (Hedge Fund) | IAB13-5 |
| 个人理财 (Personal Finance) | 税务筹划 (Tax Planning) | IAB13-12 |
| 个人理财 (Personal Finance) | 投资入门 (Beginning Investing) | IAB13-1 |
| 个人理财 (Personal Finance) | 投资 (Investing) | IAB13-7 |
| 个人理财 (Personal Finance) | 理财规划 (Financial Planning) | IAB13-4 |
| 个人理财 (Personal Finance) | 股票 (Stocks) | IAB13-11 |
| 个人理财 (Personal Finance) | 保险 (Insurance) | IAB13-6 |
| 个人理财 (Personal Finance) | 共同基金 (Mutual Funds) | IAB13-8 |
| 宗教和灵学 (Religion and Spirituality) | 后期圣徒 (Latter-day Saints) | IAB23-9 |
| 宗教和灵学 (Religion and Spirituality) | 宗教和灵学 (Religion and Spirituality) | IAB23 |
| 宗教和灵学 (Religion and Spirituality) | 天主教 (Catholicism) | IAB23-4 |
| 宗教和灵学 (Religion and Spirituality) | 佛教 (Buddhism) | IAB23-3 |
| 宗教和灵学 (Religion and Spirituality) | 异教/威卡教 (Pagan/Wiccan) | IAB23-10 |
| 宗教和灵学 (Religion and Spirituality) | 无神论/不可知论 (Atheism/Agnosticism) | IAB23-2 |
| 宗教和灵学 (Religion and Spirituality) | 犹太教 (Judaism) | IAB23-8 |
| 宗教和灵学 (Religion and Spirituality) | 伊斯兰教 (Islam) | IAB23-7 |
| 宗教和灵学 (Religion and Spirituality) | 印度教 (Hinduism) | IAB23-6 |
| 宗教和灵学 (Religion and Spirituality) | 替代宗教 (Alternative Religions) | IAB23-1 |
| 宗教和灵学 (Religion and Spirituality) | 基督教 (Christianity) | IAB23-5 |
| 3D 图形 (3-d Graphics) | IAB19-1 | |
| 广告 (Advertising) | IAB3-1 | |
| 非洲 (Africa) | IAB20-2 | |
| 公寓 (Apartments) | IAB21-1 | |
| 艺术/技术 (Art/Technology) | IAB9-1 | |
| 工艺品 (Arts and Crafts) | IAB9-2 | |
| 汽车修理 (Auto Repair) | IAB2-2 | |
| 珠饰 (Beadwork) | IAB9-3 | |
| 拳击 (Boxing) | IAB17-5 | |
| 商业 (Business) | IAB3 | |
| 商务旅行 (Business Travel) | IAB20-7 | |
| 相机和摄像机 (Cameras and Camcorders) | IAB19-5 | |
| 露营 (Camping) | IAB20-9 | |
| 蜡烛和肥皂制作 (Candle and Soap Making) | IAB9-6 | |
| 独木舟/皮划艇 (Canoeing/Kayaking) | IAB17-6 | |
| 汽车文化 (Car Culture) | IAB2-4 | |
| 纸牌游戏 (Card Games) | IAB9-7 | |
| 职业咨询 (Career Advice) | IAB4-11 | |
| 工作机会 (Careers) | IAB4 | |
| 加勒比海 (Caribbean) | IAB20-11 | |
| 啦啦队 (Cheerleading) | IAB17-7 | |
| 雪茄 (Cigars) | IAB9-9 | |
| 攀登运动 (Climbing) | IAB17-8 | |
| 服装 (Clothing) | IAB18-5 | |
| 服装 (Clothing) | IAB18-5 | |
| 服装 (Clothing) | IAB18-5 | |
| 服装 (Clothing) | IAB18-5 | |
| 计算机网络 (Computer Networking) | IAB19-8 | |
| 敞篷 (Convertible) | IAB2-6 | |
| 轿跑 (Coupe) | IAB2-7 | |
| 跨界 (Crossover) | IAB2-8 | |
| 游轮 (Cruises) | IAB20-12 | |
| 数据库 (Databases) | IAB19-12 | |
| 离婚援助 (Divorce Support) | IAB14-2 | |
| 老年护理 (Eldercare) | IAB6-9 | |
| 电子邮件 (Email) | IAB19-15 | |
| 娱乐 (Entertaining) | IAB10-2 | |
| 欧洲 (Europe) | IAB20-14 | |
| 教育 (Education) | IAB5 | |
| 家庭与育儿 (Family and Parenting) | IAB6 | |
| 助学金 (Financial Aid) | IAB4-3 | |
| 法国 (France) | IAB20-15 | |
| 自由写作 (Freelance Writing) | IAB9-13 | |
| 家谱 (Genealogy) | IAB9-14 | |
| 地质学 (Geology) | IAB15-4 | |
| 出版 (Getting Published) | IAB9-15 | |
| 希腊 (Greece) | IAB20-16 | |
| 环保解决方案 (Green Solutions) | IAB3-8 | |
| 吉他 (Guitar) | IAB9-16 | |
| 掀背车 (Hatchback) | IAB2-11 | |
| 家庭影院 (Home Theater) | IAB10-6 | |
| 家庭录像/DVD (Home Video/Dvd) | IAB19-17 | |
| 蜜月/自助游 (Honeymoons/Getaways) | IAB20-17 | |
| 赛马 (Horse Racing) | IAB17-16 | |
| 幽默 (Humor) | IAB1-4 | |
| 直排轮滑 (Inline Skating) | IAB17-19 | |
| 室内装饰 (Interior Decorating) | IAB10-7 | |
| 意大利 (Italy) | IAB20-19 | |
| 日本 (Japan) | IAB20-20 | |
| 珠宝制作 (Jewelry Making) | IAB9-19 | |
| 招聘会 (Job Fairs) | IAB4-4 | |
| 求职 (Job Search) | IAB4-5 | |
| 语言学习 (Language Learning) | IAB5-8 | |
| 大型动物 (Large Animals) | IAB16-5 | |
| 市场营销 (Marketing) | IAB3-11 | |
| 墨西哥和中美洲 (Mexico and Central America) | IAB20-21 | |
| 小型货车 (Minivan) | IAB2-14 | |
| 山地骑行 (Mountain Biking) | IAB17-21 | |
| 音乐 (Music) | IAB1-6 | |
| 纳斯卡赛车 (Nascar Racing) | IAB17-22 | |
| 奥运会 (Olympics) | IAB17-23 | |
| 青少年教育 (Parenting Teens) | IAB6-6 | |
| 高性能汽车 (Performance Vehicles) | IAB2-17 | |
| 电动与摩托车 (Power and Motorcycles) | IAB17-25 | |
| 房地产 (Real Estate) | IAB21 | |
| 跑步/慢跑 (Running/Jogging) | IAB17-30 | |
| 奖学金 (Scholarships) | IAB4-8 | |
| 编剧 (Screenwriting) | IAB9-28 | |
| 轿车 (Sedan) | IAB2-20 | |
| 共享软件/免费软件 (Shareware/Freeware) | IAB19-30 | |
| 邮票和硬币 (Stamps and Coins) | IAB9-29 | |
| 冲浪/卧板冲浪 (Surfing/Bodyboarding) | IAB17-37 | |
| 乒乓球 (Table Tennis/Ping-pong) | IAB17-39 | |
| 远程办公 (Telecommuting) | IAB4-9 | |
| 电视 (Television) | IAB1-7 | |
| 网球 (Tennis) | IAB17-40 | |
| 主题公园 (Theme Parks) | IAB20-25 | |
| 兽医学 (Veterinary Medicine) | IAB16-7 | |
| Visual Basic | IAB19-32 | |
| 排球 (Volleyball) | IAB17-41 | |
| 货车 (Wagon) | IAB2-23 | |
| 竞走 (Walking) | IAB17-42 | |
| 滑水 (Waterski/Wakeboard) | IAB17-43 |