Cost per engagement campaign setup workflow

Review the process for setting up cost per engagement (CPE) campaigns with Unity Offerwall.

For more information about CPE campaigns, refer to Introduction to CPE campaigns.

When you set up a CPE campaign, you complete the following tasks:

To begin your CPE campaign setup, add your app in the Tapjoy User Acquisition dashboard.

You add an app only once. After you add it, you can create as many CPE campaigns for it as needed.

After you add your app in the User Acquisition dashboard, add app engagements. Each app engagement tells Unity which in-app events users must complete in exchange for rewards. It also gives you the Engagement ID you use to connect your campaign to your Mobile Measurement Partner (MMP).

For instructions, refer to App engagements.

Use the app Engagement ID you previously created to integrate your app with your MMP.

For instructions, refer to Mobile Measurement Partner integration.

After integrating your app Engagement ID with your MMP, create the CPE campaign.

To make decisions about required campaign details, refer to CPE campaign requirements.

For instructions, refer to CPE campaigns.

After you create the CPE campaign, add at least one ad set to it. An ad set is a specific offer shown in the publisher apps’ offerwalls.

You can add as many ad sets as needed.

Refer to Adding an ad set for instructions.

After you create the CPE campaign and add your ad sets, the Tapjoy team reviews and approves them. You receive the approval by email, which arrives usually within 48 to 72 business hours. If the review exceeds three business days, contact your account manager.

After you receive the email confirming CPE campaign and ad set approval, enable the CPE campaign and the ad set.