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To run optimized ad campaigns with Singular as your MMP, ensure that you enable Singular to send post-install event data to Unity.
For the most up-to-date Singular data-sharing information, consult the Singular Help Center.
Refer to the following instructions to configure your data-sharing settings and postbacks in the Singular dashboard:
Prerequisites
To set up Singular to send post-install data to Unity, ensure you meet the following prerequisites:
- Add at least one app to the Unity Ads User Acquisition dashboard.
- Download the latest version of the Singular SDK.
- Integrate with Singular.
Configure postbacks in the Singular integration setup
Configuring data-sharing settings is part of the Singular integration process. Do the following in the Singular integration to send post-install event data to Unity:
- In the Unity Ads Configuration settings, ensure you've entered your Unity Game ID in the Unity Ads Game ID field.
You can locate your Game ID at the top of the Campaigns page for your selected app in the User Acquisition dashboard.
- Go to the Event postbacks section of the settings.
- Use the Send in-app events to Unity Ads dropdown to choose whether to pass data from all your app's installs (including unattributed) or just those attributed to Unity.
- Select Send this partner postbacks about all in-app events. Selecting this setting allows Unity's models to learn from your purchase events across all networks.
- Choose which post-install event postbacks to send to Unity by selecting the plus icon (+) to add events to the Event postbacks list. You can sent the following event types to Unity:
Event type Associated campaigns Notes session ad revenue - Ad Revenue Return on Ad Spend (ROAS)
- Hybrid ROAS
Ensure that you use the Event Name
__ADMON_ USER_LEVEL_REVENUE__for ad revenue postbacks.purchase - In-app Purchase (IAP) ROAS
- Hybrid ROAS
- Ensure that you configure your postbacks with the following names and revenue settings:
In-app (SDK) event name Event name Send revenue __SESSION__session Yes __iap__orcustom_purchase_event_namepurchase Yes __ADMON_USER_LEVEL_REVENUE__ad revenue Yes - Select Save to keep your settings.