AppsFlyer advanced ad metrics and data-sharing reference

Explore AppsFlyer's Enriched Engagement ad metrics and ad revenue data-sharing options.

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Last updated 2 months ago

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AppsFlyer offers unique ad metrics and Ad revenue options. Review the following information to ensure you configure your AppsFlyer data-sharing options correctly.

Enriched Engagement

AppsFlyer’s Enriched Engagement Types (EET) provide additional logic for deeper user-engagement tracking, which can cause discrepancies between AppsFlyer and Unity metrics.

Engagement type	AppsFlyer definition	Unity equivalent	Counted as (AppsFlyer)	Counted as (Unity)
Engaged View	A meaningful interaction within rewarded or skippable video ads	Rewarded video: completed Interstitial: 10 s or longer View	Impression	Video completion event
Engaged Click	A click where the user stays in-context (no redirect)	Tap on playable or video+playable ad	Click	Interaction event

Note

AppsFlyer counts Engaged Views and Clicks in impression and click totals. Unity does not count Engaged Views or Engaged Clicks. This might lead to higher numbers on the AppsFlyer side.

For more information, refer to About Enriched Engagement Types in the AppsFlyer Help Center.

Ad revenue

AppsFlyer supports two methods for passing ad revenue data to Unity. Refer to the following table for the advantages of each option based on your campaign goals and requirements:

AppsFlyer solution	Supported Ad Revenue campaigns	Advantages	AppsFlyer subscription requirement	Notes
Postbacks	Day-zero (D0) Day-seven (D7)	Nearly real-time ad revenue data	ROI360 Advanced	Ad revenue postbacks are required for D0 Ad Revenue campaigns with Unity.
UA signals	D7	Accurate and complete ad revenue data	ROI360 Advanced	While you can run D7 campaigns with AppsFlyer postbacks, the recommended best practice is to send ad revenue data using UA signals. UA signal reports provide more accurate and complete ad revenue values needed for D7 campaigns.

Ad revenue postbacks

You can send ad revenue event postbacks with AppsFlyer's ROI360 product, which includes both UA signals and ad revenue postbacks (impression-level ad revenue postbacks). You can use Ad revenue postbacks to run any Ad Revenue ROAS campaign. D0 Ad Revenue campaigns require ad revenue postbacks.

Custom ad revenue event postbacks

Another way to pass ad revenue data from AppsFlyer is to opt for custom ad revenue events forwarded as AppsFlyer custom postbacks. This is a non-ROI360 option. However, you manage custom ad revenue events yourself, and custom events might be more prone to integration errors or data quality issues because this is a non AppsFlyer-revenue event. This solution can works with any ad revenue return on ad spend (ROAS) campaign goal (D7 or D0). Using custom in-app postbacks might consume your in-app package with AppsFlyer and therefore meet your capping limit. Contact your AppsFlyer representative for more information on your plan and package details. For more information, refer to AppsFlyer's documentation on in-app event postback configuration. If you use custom events, ensure that you correctly configure a custom server-to-server integration with AppsFlyer. If your integration isn't set up correctly, AppsFlyer can't send your custom event postback to Unity. Refer to AppsFlyer's Server-to-server events API for mobile documentation for more information.

User Acquisition signals

AppsFlyer also supports passing ad revenue data through User Acquisition (UA) signals. Although the UA Signals report doesn't provide real-time data, the data it provides is more accurate because the value of an impression can change over time. After enabling UA signals in the AppsFlyer dashboard, you can use this feature to forward ad revenue data to Unity for D7 Ad Revenue ROAS campaigns. While you can run D7 campaigns using AppsFlyer postbacks, the recommended best practice is to send ad revenue data using UA signals because the data is more accurate. To enable UA signal reports, refer to AppsFlyer's documentation on how to Share Ad Revenue Data with UA Partners.

Documentation

Development

User Acquisition

Monetization

Industry

Documentation

Development

User Acquisition

Monetization

Industry

User Acquisition

Advertising Management API

Advertising Statistics API

User Acquisition

AppsFlyer advanced ad metrics and data-sharing reference

Enriched Engagement

Engagement type

AppsFlyer definition

Unity equivalent

Counted as (AppsFlyer)

Counted as (Unity)

Ad revenue

AppsFlyer solution

Supported Ad Revenue campaigns

Advantages

AppsFlyer subscription requirement

Notes

Ad revenue postbacks

Custom ad revenue event postbacks

User Acquisition signals