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Locate advertiser credentials

Locate credentials used for MMP integration, campaign management, and reporting with Unity User Acquisition
Read time 3 minutesLast updated 11 hours ago
Some User Acquisition tasks, such as MMP integration or setting up Custom app listings require advertiser credentials. Refer to this document for help locating the following credentials:

Game ID

The advertiser Game ID is a unique numeric identifier generated when you add an app to the Unity User Acquisition dashboard. Advertisers use this ID for reporting, attribution, and MMP integration.
Important
In the previous dashboard experience, the advertiser Game ID is different from the platform-specific monetization Game IDs used in the Unity Monetization dashboard. In the current dashboard experience, The Game ID is the same ID for both User Acquisition and Monetization.For campaigns created before May 11, 2026, ensure that you use the advertiser Game ID, not the Monetization Game ID.
You can reference and copy the Game ID for your app in any of the following locations in the User Acquisition dashboard:

Dashboard location

Details

App details pageIn the MMP settings for your app
Campaign details pageAt the top of the page under the Go live button
Refer to the following instructions to retrieve your Game ID from each location:
Retrieve your Game ID from the Apps page by doing the following:
  1. Go to Apps from the left navigation menu of the dashboard. The provided table lists all of your organization's apps.
  2. Select Settings (gear) next to your app's Spend amount to open the App details.
  3. In the User Acquisition tab, go to the MMP settings section and copy the Game ID.

Secret Key and Key ID

Note
Only Organization Owners or Organization Managers can create service accounts and secret keys. Refer to User types, roles and permissions for more information.
To retrieve your Secret Key and Key ID from the User Acquisition dashboard, follow these steps:
  1. From the left navigation menu, go to API Management.
  2. Select Advertising Management API > Service account.
  3. If you don't have a service account, select + New. If you have a service account already, select it from the table.
  4. In the service account page, go to the Keys section.
  5. Select + Add key to generate a Key ID and Secret key.
  6. Select the copy buttons following the Key ID and the Secret key to copy both credentials.

Organization core ID

To retrieve your Organization core ID from the Settings page of the User Acquisition dashboard, follow these steps:
  1. Go to the Settings > Organization page.
  2. On the Organization settings page, go to the Organization section.
  3. Copy the numeric ID next to Organization core ID.

Product Page ID

To add a Custom product page to a creative pack, you need to locate your PPID. Refer to the following instructions to locate your PPID in the Apple App Store:
  1. Open your Custom product page in a web browser.
  2. Locate the PPID at the end of the URL. The ID is the string of characters following 
    ?ppid=
    in the URL.
Product page ID in the App Store URL

Product page ID in the App Store URL

  1. Copy the product page ID. Refer to the following examples to verify you have copied the correct part of the URL:

Correct PPID

Incorrect PPID

12a4f019-tmc3-5t3f-a5ej-edafee17a
1234567=4?ppid=12a4f019-tmc3-5t3f-a5ej-edafee17a

Unique URL parameter

To add a Custom store listing to a creative pack, you need to locate your listing's Unique URL Parameter. Refer to the following instructions to locate your Unique URL Parameter in the Google Play Store:
  1. Open your Custom store listing in a web browser.
  2. Locate the Unique URL Parameter at the end of the URL. The parameter is the string of characters following 
    &listing=)
    in the URL.
Unique URL Parameter in the Google Play store URL

Unique URL Parameter in the Google Play store URL

  1. Copy the Unique URL Parameter. Refer to the following examples to verify you copy the correct part of the URL:

Correct URL parameter

Incorrect URL parameter

halloween1
id=com.unity.app&listing=halloween1