Introduction to app-ads.txt support
Implement the app-ads.txt file on your developer website to declare authorized ad sellers, enhance transparency, and prevent revenue loss from unauthorized inventory.
Read time 1 minuteLast updated 2 months ago
The app-ads.txt file is an Interactive Advertising Bureau (IAB) standard for mobile apps designed to prevent ad fraud by verifying the legitimacy of sellers authorized to monetize a publisher’s inventory. It protects advertisers from buying invalid traffic and gives greater assurance that their purchases are legitimate impressions from authorized sellers. The
app-ads.txtapp-ads.txtapp-ads.txtapp-ads.txtapp-ads.txtapp-ads.txt- DSPs use this file to understand the supply chain of inventory they buy.
- Some DSPs and brand advertisers only buy from authorized inventories from developers who correctly implement this file.
- Developers who properly declare their authorized sellers help advertisers reduce the risk of counterfeit inventory, which directs more advertising dollars to quality developers over time.
Important
Unity Ads requires you to implement to display banner ads. If you don’t implement , banner demand is significantly decreased.
app-ads.txtapp-ads.txt