Offerwall creative best practices
Review the recommended best practices to design creatives in offers.
Read time 4 minutesLast updated 10 days ago
Review the following Offerwall creative best practices to effectively market your mobile app game. These recommended best practices can help you attract targeted users, get them to click your ad, and take them to the offer page with its instructions and reward details.
For more information, refer to Introduction to Unity Offerwall creatives.
Important
You can add and edit creatives only before the ad set is approved and active. To edit or add creatives after the ad set is active, contact your account manager.For instructions on how to set up creatives, refer to the Adding an ad set information for your reward type.
App icon best practices
When you design the app icon or GIF for your offer listing, review the following best practice:
Use simple app icons or GIFs
Choose clear visuals that effectively display what the game is about and how entertaining it is.
Instruction best practices
Review the following best practices for offer instructions:
Use short and simple instructions
Give short names to each event, and provide brief and plain-language instructions for each so that users clearly understand what to do and how to progress.
Important
Offer text instructions must meet specific criteria. For more information, refer to Requirements for CPE offer text instructions.
Include static images or a video on the instruction page
Add clear images or a short video to the offer’s instruction page to show what the event looks like and how to complete it.
Hero image best practices
Review the following best practices for your hero image:
Design hero images for older ad sets
While hero images are required for all new ad sets you create, some older ad sets might not have a hero image because it wasn’t required at the time.
For these older ad sets, it’s recommended best practice to design and upload your own hero image that follows the best practices in this article. Otherwise, Tapjoy uses your game images from the Google Play Store or App Store. If these store images don’t have a landscape orientation and a 16:9 aspect ratio, Tapjoy stitches multiple portrait images to form the hero image.
A hero image that meets best practices can help to acquire more users than a stitched image.
The following image compares a stitched image to an image with a 16:9 aspect ratio:
Comparison between a stitched image and an image with a 16:9 aspect ratio
Leave the top-left corner clear of important content
Keep important content out of the top-left corner of the hero image. This practice is recommended because when there’s a sale on a specific offer, a timer badge covers that area.
The following image shows an example of the sale countdown timer:
Example of sale countdown timer displayed on the top-left corner of the hero image
Focus on engaging visuals
Design your hero image with effective visuals that help attract more users to your app. Refer to the following best practices on engaging visuals:
Show gameplay visuals
To show what the game is about, use screenshots or in-game renders of characters, user interface, and environments that highlight why users love the game.
Focus on one clear goal or core game mechanic
Avoid overcrowded scenes, and focus on one clear goal or core mechanic of the game.
Use vibrant colors and high-quality graphics
Use vibrant colors and clear lighting in the hero image so that it attracts attention on the Offerwall.
Increase subject-and-background contrast
Apply high contrast between the foreground and background so that users clearly see the subject.
Avoid button designs
Avoid displaying buttons in the hero image for the following reasons:
- Users might try to click the buttons.
- Text-based images are not recommended because they’re not engaging and don’t illustrate a story.
Keep text minimal
Focus on visuals in the hero image whenever possible. If text is necessary, limit it to less than 20% of the hero image area to avoid hiding visual elements.