Earnings payouts

Review how to receive payouts for your Unity Ads earnings every month.

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Last updated a day ago

Important

For help with payment issues or payment tax issues, contact Unity Support.

Publishers receive automated payouts for their Unity Ads earnings every month. Refer to the following article for details about these payouts.

Note

Unity Ads currently supports payouts in USD only.

Monetization factors

Unity Ads generates revenue by displaying paid advertisements in your app. The more traffic and impressions your app creates, the more money you can earn. Unity Ads facilitates different campaign types with different billing points, for example:

Completed views
Clicks
Installs

Unity Ads always selects the highest-earning campaign to display to your users. Effective cost per mille (eCPM) is the amount of ad revenue advertisers can expect to earn from the ads played in their app. The average eCPM for Unity Ads depends on several factors, such as:

App platform
Geographic region
Player demographics
Ad Units

The biggest factor is the number of players who engage with your app. The Monetization strategy guide provides advice on maximizing revenue through strategic implementation.

Analyzing revenue

You can view statistics on your Ads monetization on the Unity Monetization Dashboard. Each time a video ad starts, it creates an impression. The targeting algorithms use thousands of impressions to determine user quality and start showing consistent revenue. For more information on how to use the dashboard to analyze revenue metrics, refer to Unity Ads Reporting.

Payout profiles

To receive payment, you must configure a payout profile for your Unity Ads earnings. Refer to Complete your payout profile documentation for details on how to configure your payout profile.

Note

You must be the Organization Owner to check, create, or update the payout profile. For more information, refer to Roles and permissions in the Unity Cloud documentation.

SMS Two-Factor Authentication (TFA)

Tipalti provides its own two-factor authentication (TFA) for the payout profile. Unity triggers this TFA when you make any changes to your payout profile payment method details. You'll configure the TFA when you open the Payout Profile tab for the first time. A prompt displays requesting that you enter your mobile number.

Important

Tipalti's TFA isn't the same as the TFA used to sign in to the Unity Dashboard.

Publisher payments for Unity Ads bidding in Google mediations

When using Unity Ads as a bidder in Google AdMob or Google Ad Manager mediation, all earnings from SDK bidding are paid out by Google, not Unity. Only earnings from Unity Ads waterfall placements are paid by Unity. As a result, bidding revenue won't appear in the Unity Monetization Dashboard or Finance section. To see your payment details, refer to your Google account.

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