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Unity Ads Monetization dashboard

Set up Unity Ads as a bidder

Ad units and placements

Finance and payments

Open Monetization dashboard

Unity Ads Monetization dashboard

Earnings payouts

Review how to receive payouts for your Unity Ads earnings every month.
Read time 2 minutesLast updated 4 hours ago
Publishers receive automated payouts for their Unity Ads earnings every month. Refer to the following article for details about these payouts.

Monetization factors

Unity Ads generates revenue by displaying paid advertisements in your app. The more traffic and impressions your app creates, the more money you can earn. Unity Ads facilitates different campaign types with different billing points, for example:
  • Completed views
  • Clicks
  • Installs
Unity Ads always selects the highest-earning campaign to display to your users. Effective cost per mille (eCPM) is the amount of ad revenue advertisers can expect to earn from the ads played in their app. The average eCPM for Unity Ads depends on several factors, such as:
  • App platform
  • Geographic region
  • Player demographics
  • Ad Units
The biggest factor is the number of players who engage with your app. The Monetization strategy guide provides advice on maximizing revenue through strategic implementation.

Analyzing revenue

You can view statistics on your Ads monetization on the Unity Ads Monetization dashboard. Each time a video ad starts, it creates an impression. The targeting algorithms use thousands of impressions to determine user quality and start showing consistent revenue. For more information on how to use the dashboard to analyze revenue metrics, refer to Unity Ads Reporting.

Payout profiles

To receive payment, you must configure a payout profile for your Unity Ads earnings. Refer to Complete your payout profile documentation for details on how to configure your payout profile.

SMS Two-Factor Authentication (TFA)

Tipalti provides its own two-factor authentication (TFA) for the payout profile. Unity triggers this TFA when you make any changes to your payout profile payment method details. You'll configure the TFA when you open the Payout Profile tab for the first time. A prompt displays requesting that you enter your mobile number.

Publisher payments for Unity Ads bidding in Google mediations

When using Unity Ads as a bidder in Google AdMob or Google Ad Manager mediation, all earnings from SDK bidding are paid out by Google, not Unity. Only earnings from Unity Ads waterfall placements are paid by Unity. As a result, bidding revenue won't appear in the Unity Monetization Dashboard or Finance section. To see your payment details, please refer to your Google account.