Google Play data safety section for Unity Ads
Disclose Unity Ads data collection and usage accurately in your app’s Google Play Data safety section. Detail what data is collected, how it is used, and what user data deletion options are available.
Read time 4 minutesLast updated 4 hours ago
Starting April 2022, Android developers publishing on the Google Play store must define what data their apps collect, including the data collected by integrated third-party SDKs such as Unity Ads. For your convenience, Unity Ads provides information on its data collection practices in the following sections.
Important
The following data disclosures are for the Unity Ads SDK only. You are also responsible for providing any additional disclosures for your app, including other Unity SDKs and/or third-party SDKs used in your app.
Data collection survey
Field | Value |
|---|---|
| Does the SDK collect or share any of the required user data types? | Yes |
| Is all of the data collected by the SDK encrypted in transit? | Yes |
| Does the SDK provide a way for users to request that their data is deleted? | Yes |
Data types
Location | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s approximate location? | Yes | Yes | No | Yes | Advertising or marketing, analytics, app functionality, fraud prevention, security, and compliance | N/A |
| Does the SDK collect the user’s precise location? | No | Not applicable (N/A) | N/A | N/A | N/A | N/A |
Personal information | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s name? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s email address? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s personal identifiers? | Yes | Yes | No | Yes | App functionality | N/A |
| Does the SDK collect the user’s address? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s phone number? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s race and ethnicity? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s political or religious beliefs? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s sexual orientation or gender identity? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user’s other personal information? | No | N/A | N/A | N/A | N/A | N/A |
Financial info | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s purchase history? | Yes | Yes | No | Yes | Advertising or marketing, analytics | N/A |
| Does the SDK collect the user’s credit info? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s credit card, debit card, or bank account number? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user’s other financial info? | No | N/A | N/A | N/A | N/A | N/A |
Health and fitness | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s health information? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s fitness information? | No | N/A | N/A | N/A | N/A | N/A |
Messages | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s emails? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s SMS or MMS messages? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user’s other in-app messages? | No | N/A | N/A | N/A | N/A | N/A |
Photos and videos | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s photos? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s videos? | No | N/A | N/A | N/A | N/A | N/A |
Audio files | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s voice or sound recordings? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect the user’s music files? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user’s other audio files? | No | N/A | N/A | N/A | N/A | N/A |
Files and docs | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s files and or documents? | No | N/A | N/A | N/A | N/A | N/A |
Calendar | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s calendar events? | No | N/A | N/A | N/A | N/A | N/A |
Contacts | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect the user’s contacts? | No | N/A | N/A | N/A | N/A | N/A |
App activity | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect data on page views and taps in the app? | Yes | Yes | No | Yes | Advertising or marketing, analytics, fraud prevention, security, and compliance | Unity Ads only collects data on page views and taps during the ad experience in the ad itself, not during gameplay. |
| Does the SDK collect in-app search history? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect data on installed apps? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect data on any other user-generated content? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect data on any other app activity? | Yes | Yes | No | Yes | Advertising or marketing, analytics, fraud prevention, security, and compliance | Unity Ads collects app usage times to measure the retention of users in apps to serve more meaningful advertisements. Unity Ads only collects data on app usage times when Acquire Optimization is enabled in the Monetization dashboard. |
Web browsing | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect data on the user’s web browsing history? | No | N/A | N/A | N/A | N/A | N/A |
App info and performance | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect crash logs? | No | N/A | N/A | N/A | N/A | N/A |
| Does the SDK collect app diagnostics? | Yes | Yes | No | Yes | App functionality, analytics | N/A |
| Does the SDK collect any other app performance data? | No | N/A | N/A | N/A | N/A | N/A |
Device or other identifiers | Collected | Shared | Ephemeral | Required | Purpose | Notes |
|---|---|---|---|---|---|---|
| Does the SDK collect data on the user’s device or other identifiers? | Yes | Yes | No | Yes | Advertising or marketing, analytics, app functionality, fraud prevention, security, and compliance | N/A |