Apple privacy survey for Unity Ads

Use Unity Ads' data collection information to accurately complete Apple's privacy survey in the App Store to ensure compliance with iOS data disclosure requirements.
Read time 4 minutesLast updated 4 hours ago

As of December 8, 2020, iOS publishers must define what data their apps collect, including the data collected by integrated third-party SDKs such as Unity Ads. For your convenience, Unity Ads provides information on its data collection practices as of August 2021 in the following sections. For more information on Apple's data collection disclosure policies, including terminology definitions, refer to the Apple documentation.

Contact info data

Collected?

Linked to user?

Purpose

Notes

NameFor example, first or last name.
No
Not applicable
Not applicable
Not applicable
Email AddressIncluding, but not limited to a hashed email address.
No
Not applicable
Not applicable
Not applicable
Phone NumberIncluding, but not limited to a hashed phone number.
No
Not applicable
Not applicable
Not applicable
Physical AddressSuch as home address, physical address, or mailing address.
No
Not applicable
Not applicable
Not applicable
Other User Contact InfoAny other information that can be used to contact the user outside the app.
No
Not applicable
Not applicable
Not applicable

Health and Fitness data

Collected?

Linked to user?

Purpose

Notes
HealthHealth and medical data, including but not limited to from the Clinical Health Records API, HealthKit API, MovementDisorder APIs, or health-related human subject research or any other user-provided health or medical data.
No
Not applicable
Not applicable
Not applicable
FitnessFitness and exercise data, including but not limited to the Motion and Fitness API.
No
Not applicable
Not applicable
Not applicable

Financial data

Collected?

Linked to user?

Purpose

Notes
Payment InfoSuch as form of payment, payment card number, or bank account number.
No
Not applicable
Not applicable
Not applicable
Credit Info Such as a credit score.
No
Not applicable
Not applicable
Not applicable
Other Financial InfoSuch as salary, income, assets, debts, or any other financial information.
No
Not applicable
Not applicable
Not applicable

Location data

Collected?

Linked to user?

Purpose

Notes
Precise LocationInformation that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places.
No
Not applicable
Not applicable
Not applicable
Coarse LocationInformation that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services.
Yes
Not applicable
Third-party advertising, and analytics
For example, Unity collects country-level information for regulatory compliance and campaign targeting.

Sensitive data

Collected?

Linked to user?

Purpose

Notes
Sensitive InfoSuch as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data.
No
Not applicable
Not applicable
Not applicable

Contact data

Collected?

Linked to user?

Purpose

Notes
ContactsSuch as a list of contacts in the user's phone, address book, or social graph.
No
Not applicable
Not applicable
Not applicable
User content
Collected?
Linked to user?
Purpose
Notes
Emails or Text MessagesIncluding subject line, sender, recipients, and contents of the email or message.
No
Not applicable
Not applicable
Not applicable
Photos or VideosThe user's photos or videos.
No
Not applicable
Not applicable
Not applicable
Audio DataThe user's voice or sound recordings.
No
Not applicable
Not applicable
Not applicable
Customer SupportData generated by the user during a customer support request.
May collect data
Not linked to user
App functionality
Unity Ads may collect this information if a user submits a report of an ad creative.
Other User ContentAny other user-generated content.
No
Not applicable
Not applicable
Not applicable

Browsing data

Collected?

Linked to user?

Purpose

Notes
Browsing HistoryInformation about the content the user has viewed that is not part of the app, such as websites.
No
Not applicable
Not applicable
Not applicable

Search data

Collected?

Linked to user?

Purpose

Notes
Search HistoryInformation about searches performed in the app.
No
Not applicable
Not applicable
Not applicable

Identifier data

Collected?

Linked to user?

Purpose

Notes
User IDSuch as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account.
Yes
Linked to user
App Functionality
Not applicable
Device IDSuch as the device's advertising identifier, or other device-level ID.
Yes
Linked to user
Third-party advertising, tracking, and analytics
For tracking, enable ATT.

Purchase data

Collected?

Linked to user?

Purpose

Notes
Purchase HistoryAn account's or individual's purchases or purchase tendencies.
Yes
Linked to user
Third-party advertising, and analytics
Not applicable

Usage data

Collected?

Linked to user?

Purpose

Notes
Product InteractionSuch as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app.
Yes
Not applicable
Third-party advertising, and analytics
Not applicable
Advertising DataSuch as information about the advertisements the user has seen.
Yes
Linked to user
Third-party advertising, and analytics
Not applicable
Other Usage DataAny other data about user activity in the app.
Yes
Linked to user
Third-party advertising, and analytics
Not applicable

Diagnostic data

Collected?

Linked to user?

Purpose

Notes
Crash DataSuch as crash logs.
No
Not applicable
Not applicable
Not applicable
Performance DataSuch as launch time, hang rate, or energy use.
Yes
Linked to user
App functionality and analytics
For example, Unity collects initialization speeds and energy use to analyze, develop, and improve the SDK.
Other Diagnostic DataAny other data collected for the purposes of measuring technical diagnostics related to the app.
No
Not applicable
Not applicable
Not applicable

Other data

Collected?

Linked to user?

Purpose

Notes
Other Data TypesAny other data types not mentioned.
Yes
Linked to user
App functionality, third-party advertising, and analytics
For example, Unity collects data like device language, make, model, screen size, and connection type, to deliver compatible advertisements.