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Prerequisite conditions

Review key requirements before implementing your privacy consent solution, including SDK behavior for missing consent, regional frameworks, developer responsibility, and the impact on revenue if consent is not provided.
Read time 1 minuteLast updated 3 hours ago

Review these requirements before setting up privacy consent: The SDK acts only on the consent values it receives. If no value is provided, the SDK interprets this according to the relevant privacy framework: You must set clear true or false values for each privacy framework that applies to your users.

Regional privacy frameworks

The SDK doesn’t automatically detect or interpret regional privacy laws. You’re responsible for determining which privacy frameworks apply (for example, GDPR or CCPA) for all regions and for sending the corresponding consent signals. Refer to Supported privacy frameworks for the full list.

Developer responsibility

When using Developer consent, you’re responsible to do the following:
  • Collect and store valid consent from users
  • Manage and update consent when user preferences change
  • Pass the correct consent and opt-out values to the SDK
The SDK doesn’t apply different consent logic per region. Your app must handle that logic before passing data to the SDK.

Impact on revenue

If a user opts out or if consent data is missing, only contextual ads are shown. This can limit ad targeting and might reduce overall revenue potential for your app.