User journey

Review the user journey to gain insights into how users interact with your ads and app, enabling better engagement strategies.

Read time 2 minutes

Last updated 2 days ago

The user journey timeline enables you to see and review all the ads a user saw in the last 30 days and report problematic creatives to ad sources.

Prerequisites

Ensure that you've integrated the Ad Quality SDK into your app. Follow these guides on how to set up the SDK:

Apply search criteria

To search for a user journey, complete the following steps:

On the left navigation menu, select Monetize > Ad Quality.
At the top of the User journey page, select the app to investigate.
Enter the user ID of the user who opened a support ticket. This ID is the proprietary user identifier that you set up when you integrated the Ad quality SDK.

By default, you'll see ads shown to a user for the last 3 days, but you can select any time frame within the last 30 days by selecting the calendar drop-down menu. If you know the creative and ad unit type, you can also select them from the relevant drop-down menus.

Review the timeline

The user's journey timeline shows the creatives that a user saw in the time frame you selected.

An example of the user journey timeline which displays various creatives.

For each creative, you're can see the following information:

Date and time
Ad source
Reported tag (for creatives that have been reported to an ad source)
Advertiser info
- Title
- Logo
- Platform
- Developer
- Store link
Content rating
Ad unit
Creative type
Ad closed (Time it took for the user to close the ad)
Ad clicked (Time it took for the user to click the ad)
Video completed (Time it took for the user to watch the entire video)
Click type (proximity click, Qclick, auto click, and early click)

For a full list of metrics and definitions, refer to the Ad Quality Glossary.

Review creatives

Review an ad on the timeline by selecting the creative image. You can then interact with the creative to get the full user experience. Select View insights to go to the Analysis page to review additional insights such as impressions and churn rate. If you find a creative to be problematic, you can report it to ad sources.

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