Ad Quality best practices
Optimize in-app ad content by setting content compliance rules, monitoring UX patterns, and strategically managing your blocklist to enhance user experience and revenue.
Read time 2 minutesLast updated 2 days ago
Ad Quality enables you to optimize your user experience and preserve brand integrity by detecting and monitoring unwanted content. Best practices for Ad Quality are broken down into the following primary objectives:
- Content compliance: Set, monitor, and track ad content rules
- UX: Ensure that ads don't harm retention or user experience
- Challenging your blocklist: Unblock advertisers while monitoring revenue and churn
Ensure content compliance
Follow these best practices to prevent inappropriate creatives from showing in your app.- Create the following rules as a base on the Manage rules page:
Rule name | Triggers |
|---|---|
| Content Rating (Urgent) | Content Rating: Adults only 18+, Mature 17+, Teen |
| Content Rating (Minor) | Content rating: 9+, 10+ |
| Financial (trading/crypto) | Title: Dogecoin, Ripple, Ethereum, Trading, Bitcoin, Crypto Website: Crypto, Bitcoin |
| Adult (Sex/porn/nudity) | Title: Sex, Love Website: Sex, Porn |
| Alcohol | Title: Wine, Alcohol, Booze |
| Cash apps | Title: Cash, Auction |
| Dating | Title: Date, Dating Category: Dating |
| Gambling | Title: Casino, Slots, Betting, Sportsbook, Roulette, Blackjack, Lottery, Poker, Bingo Category: Casino |
| Drugs | Title: Cannabis, Weed, Drugs |
| Violence | Title: Conquest, Smash, Destruction, Defence, Army, Dead, Horror, Gangster, Survival, Squad, Death, Hunting, Prison, Bullet, Mayhem, Conflict, Dungeon, Knife, Vampire, Zombie, Sniper, Mafia, Battle |
| Scam | Title: Keto, Ketogenic |
Ensure a positive user experience
Creatives with bad UX patterns can harm your user experience, ultimately causing a rise in user complaints and churn. To help improve retention and protect your user experience, follow these best practices:- Every week, go to the Creatives and Analysis pages and filter creatives by bad UX patterns. Then break down the data to see which advertiser or developer is supplying the ads and prevent them from reshowing.
- If a user reports that they saw a problematic ad in your app, use the User Journey page to find the creative and report it to the relevant ad source.