Frequently asked questions#

Do I need to use price encryption?#

The recommended best practice is to use obfuscation for integration with the exchange, but this is not required. Price obfuscation ensures a secure method of passing sensitive price information back to the partner, but omitting it will not impede the integration process.

Where are Unity’s data centers located?#

All global traffic is routed to a US-EAST data center located in Virginia.

How does Unity count impressions?#

Unity counts impressions when the ad is rendered. Unity pre-caches, then fires the bURL and impression pixel at the same time the ad renders.

What is Unity's TTL?#

Unity’s time to live (TTL) is 120 minutes for all formats.

Does Unity support loss notifications?#

Yes. For more information, refer to the documentation on loss notifications.

What is Unity's timeout threshold?#

The default threshold is 200 ms, though Unity is able to extend that in certain circumstances (for more information, contact your account manager).

Does Unity require secure URLs?#

Yes. All URLs that Unity is expected to fire must be TLS-compliant and have an https:// prefix.

Does Unity support GZIP requests and responses?#

Yes, Unity is able to send GZIP requests, and by default requires partners to send GZIP responses back. This helps with bandwidth and optimizing costs.