Starting April 2022, Android developers publishing on the Google Play store must define what data their apps collect, including the data collected by integrated third-party SDKs such as Unity Ads. For your convenience, Unity Ads provides information on its data collection practices in the following sections.
Important: The following data disclosures are for the Unity Ads SDK only. You are also responsible for providing any additional disclosures for your app, including other Unity SDKs and/or third-party SDKs used in your app.
For more information on Google's data safety disclosure policies, including terminology definitions, refer to the Google documentation.
Does the SDK collect the user’s approximate location?
Yes
Yes
No
Yes
Advertising or marketing, analytics, app functionality, fraud prevention, security, and compliance
Does the SDK collect the user’s precise location?
No
Not applicable (N/A)
N/A
N/A
N/A
Personal information
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s name?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s email address?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s personal identifiers?
Yes
Yes
No
Yes
App functionality
Does the SDK collect the user’s address?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s phone number?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s race and ethnicity?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s political or religious beliefs?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s sexual orientation or gender identity?
No
N/A
N/A
N/A
N/A
Does the SDK collect any of the user’s other personal information?
No
N/A
N/A
N/A
N/A
Financial info
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s purchase history?
Yes
Yes
No
Yes
Advertising or marketing, analytics
Does the SDK collect the user’s credit info?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s credit card, debit card, or bank account number?
No
N/A
N/A
N/A
N/A
Does the SDK collect any of the user’s other financial info?
No
N/A
N/A
N/A
N/A
Health and fitness
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s health information?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s fitness information?
No
N/A
N/A
N/A
N/A
Messages
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s emails?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s SMS or MMS messages?
No
N/A
N/A
N/A
N/A
Does the SDK collect any of the user’s other in-app messages?
No
N/A
N/A
N/A
N/A
Photos and videos
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s photos?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s videos?
No
N/A
N/A
N/A
N/A
Audio files
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s voice or sound recordings?
No
N/A
N/A
N/A
N/A
Does the SDK collect the user’s music files?
No
N/A
N/A
N/A
N/A
Does the SDK collect any of the user’s other audio files?
No
N/A
N/A
N/A
N/A
Files and docs
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s files and or documents?
No
N/A
N/A
N/A
N/A
Calendar
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s calendar events?
No
N/A
N/A
N/A
N/A
Contacts
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect the user’s contacts?
No
N/A
N/A
N/A
N/A
App activity
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect data on page views and taps in the app?
Yes*
Yes
No
Yes
Advertising or marketing, analytics, fraud prevention, security, and compliance
Does the SDK collect in-app search history?
No
N/A
N/A
N/A
N/A
Does the SDK collect data on installed apps?
No
N/A
N/A
N/A
N/A
Does the SDK collect data on any other user-generated content?
No
N/A
N/A
N/A
N/A
Does the SDK collect data on any other app activity?
Yes**
Yes
No
Yes
Advertising or marketing, analytics, fraud prevention, security, and compliance
* Unity Ads only collects data on page views and taps during the ad experience in the ad itself, not during gameplay.
** Unity Ads collects app usage times to measure the retention of users in apps to serve more meaningful advertisements. Unity Ads only collects data on app usage times when Acquire Optimization is enabled in the Monetization dashboard.
Web browsing
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect data on the user’s web browsing history?
No
N/A
N/A
N/A
N/A
App info and performance
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect crash logs?
No
N/A
N/A
N/A
N/A
Does the SDK collect app diagnostics?
Yes
Yes
No
Yes
App functionality, analytics
Does the SDK collect any other app performance data?
No
N/A
N/A
N/A
N/A
Device or other identifiers
Collected
Shared
Ephemeral
Required
Purpose
Does the SDK collect data on the user’s device or other identifiers?
Yes
Yes
No
Yes
Advertising or marketing, analytics, app functionality, fraud prevention, security, and compliance