Google Play data safety section for Unity Ads

Starting April 2022, Android developers publishing on the Google Play store must define what data their apps collect, including the data collected by integrated third-party SDKs such as Unity Ads. For your convenience, Unity Ads provides information on its data collection practices in the following sections.

Important: The following data disclosures are for the Unity Ads SDK only. You are also responsible for providing any additional disclosures for your app, including other Unity SDKs and/or third-party SDKs used in your app.

For more information on Google's data safety disclosure policies, including terminology definitions, refer to the Google documentation.

Data collection survey

Does the SDK collect or share any of the required user data types?Yes
Is all of the data collected by the SDK encrypted in transit?Yes
Does the SDK provide a way for users to request that their data is deleted?Yes

Data types

LocationCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s approximate location?YesYesNoYes

Advertising or marketing, analytics, app functionality, fraud prevention, security, and compliance

Does the SDK collect the user’s precise location?NoNot applicable (N/A)N/AN/AN/A
Personal informationCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s name?NoN/AN/AN/AN/A
Does the SDK collect the user’s email address?NoN/AN/AN/AN/A
Does the SDK collect the user’s personal identifiers?YesYesNoYes

App functionality

Does the SDK collect the user’s address?NoN/AN/AN/AN/A
Does the SDK collect the user’s phone number?NoN/AN/AN/AN/A
Does the SDK collect the user’s race and ethnicity?NoN/AN/AN/AN/A
Does the SDK collect the user’s political or religious beliefs?NoN/AN/AN/AN/A
Does the SDK collect the user’s sexual orientation or gender identity?NoN/AN/AN/AN/A
Does the SDK collect any of the user’s other personal information?NoN/AN/AN/AN/A
Financial infoCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s purchase history?Yes*YesNoNo**

Advertising or marketing, analytics

Does the SDK collect the user’s credit info?NoN/AN/AN/AN/A
Does the SDK collect the user’s credit card, debit card, or bank account number?NoN/AN/AN/AN/A
Does the SDK collect any of the user’s other financial info?NoN/AN/AN/AN/A

* Unity Ads only collects data on the user’s purchase history when the Advertise Optimization setting is enabled in the Unity Ads Monetization dashboard.

** Optional based on developer settings, but not user settings. Unity may collect in-app purchase information when publishers enable certain features within the Ads SDK.

Health and fitnessCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s health information?NoN/AN/AN/AN/A
Does the SDK collect the user’s fitness information?NoN/AN/AN/AN/A
MessagesCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s emails?NoN/AN/AN/AN/A
Does the SDK collect the user’s SMS or MMS messages?NoN/AN/AN/AN/A
Does the SDK collect any of the user’s other in-app messages?NoN/AN/AN/AN/A
Photos and videosCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s photos?NoN/AN/AN/AN/A
Does the SDK collect the user’s videos?NoN/AN/AN/AN/A
Audio filesCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s voice or sound recordings?NoN/AN/AN/AN/A
Does the SDK collect the user’s music files?NoN/AN/AN/AN/A
Does the SDK collect any of the user’s other audio files?NoN/AN/AN/AN/A
Files and docsCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s files and or documents?NoN/AN/AN/AN/A
CalendarCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s calendar events?NoN/AN/AN/AN/A
ContactsCollectedSharedEphemeralRequiredPurpose
Does the SDK collect the user’s contacts?NoN/AN/AN/AN/A
App activityCollectedSharedEphemeralRequiredPurpose
Does the SDK collect data on page views and taps in the app?Yes*YesNoYes

Advertising or marketing, analytics, fraud prevention, security, and compliance

Does the SDK collect in-app search history?NoN/AN/AN/AN/A
Does the SDK collect data on installed apps?NoN/AN/AN/AN/A
Does the SDK collect data on any other user-generated content?NoN/AN/AN/AN/A
Does the SDK collect data on any other app activity?Yes**YesNoYes

Advertising or marketing, analytics, fraud prevention, security, and compliance

* Unity Ads only collects data on page views and taps during the ad experience in the ad itself, not during gameplay.

** Unity Ads collects app usage times to measure the retention of users in apps to serve more meaningful advertisements. Unity Ads only collects data on app usage times when Acquire Optimization is enabled in the Monetization dashboard.

Web browsingCollectedSharedEphemeralRequiredPurpose
Does the SDK collect data on the user’s web browsing history?NoN/AN/AN/AN/A
App info and performanceCollectedSharedEphemeralRequiredPurpose
Does the SDK collect crash logs?NoN/AN/AN/AN/A
Does the SDK collect app diagnostics?YesYesNoYes

App functionality, analytics

Does the SDK collect any other app performance data?NoN/AN/AN/AN/A
Device or other identifiersCollectedSharedEphemeralRequiredPurpose
Does the SDK collect data on the user’s device or other identifiers?YesYesNoYes

Advertising or marketing, analytics, app functionality, fraud prevention, security, and compliance