Consumer privacy act compliance
All versions of the Unity Ads SDK are compliant with the following consumer privacy acts:
- The California Consumer Privacy Act (CCPA), which is effective in California starting January 2019.
- The Virginia Consumer Data Privacy Act (VCDPA), which is effective in Virginia starting January 2023.
- The Colorado Privacy Act (CPA), which is efffective in Colorado starting July 2023.
- The Connecticut Data Privacy Act (CTDPA), which is effective in Connecticut starting July 2023.
- Quebec Law 25 (QCLAW25), which is effective in Quebec, Canada starting September 2023.
Visit our legal site for more information on Unity's approach to privacy.
Unity's built-in solution
Unity recommends that you update to the latest version of the Unity Ads SDK, but this is not required for CCPA, VCDPA, CPA, CTDPA, and Quebec Law 25 compliance. SDK versions 2.0 and later automatically present affected users with an age-gated consent flow for targeted advertising, with no implementation needed from the publisher.
Implementing a custom solution
If a publisher or mediator manually requests a user opt-in, they can use the following API to pass a consent flag to the Unity Ads SDK. If Unity receives this flag, its built-in opt-in will not appear.
Note: If you have already implemented the gdpr API to solicit consent, you can also use it for CCPA, VCDPA, CPA, and CTDPA compliance by extending your implementation to users affected by CCPA, VCDPA, CPA, CTDPA, and Quebec Law 25. Similarly, the privacy API can apply to GDPR when extended to affected users.
Tip: If the user takes no action to agree or disagree with targeted advertising (for example, closing the prompt), we recommend that you re-prompt them at a later time.
Unity (C#)
// If the user opts in to targeted advertising:
MetaData privacyMetaData = new MetaData("privacy");
privacyMetaData.Set("consent", "true");
Advertisement.SetMetaData(privacyMetaData);
// If the user opts out of targeted advertising:
MetaData privacyMetaData = new MetaData("privacy");
privacyMetaData.Set("consent", "false");
Advertisement.SetMetaData(privacyMetaData);Note: You must commit the changes to the MetaData object for each value before trying to set another value. The second parameter is an object (a string in this example). Using a Boolean value will result in an error.
iOS (Objective-C)
// If the user opts in to targeted advertising:
UADSMetaData *privacyConsentMetaData = [[UADSMetaData alloc] init];
[privacyConsentMetaData set:@"privacy.consent" value:@YES];
[privacyConsentMetaData commit];
// If the user opts out of targeted advertising:
UADSMetaData *privacyConsentMetaData = [[UADSMetaData alloc] init];
[privacyConsentMetaData set:@"privacy.consent" value:@NO];
[privacyConsentMetaData commit];Note: You must commit the changes to the MetaData object for each value before trying to set another value.
Android (Java)
// If the user opts in to targeted advertising:
MetaData privacyMetaData = new MetaData(this);
privacyMetaData.set("privacy.consent", true);
privacyMetaData.commit();
// If the user opts out of targeted advertising:
MetaData privacyMetaData = new MetaData(this);
privacyMetaData.set("privacy.consent", false);
privacyMetaData.commit();Note: You must commit the changes to the MetaData object for each value before trying to set another value.