Creative Testing campaigns

Note: The current version of Creative Testing campaigns is a beta release. The features and documentation might change between now and the next release.

Creative Testing is a campaign type that tests and compares the performance of creative packs. Using a test campaign helps you to make more informed decisions for your user acquisition strategy.

TopicDescription
Introduction to Creative Testing campaignsUnderstand what Creative Testing campaigns are and how they inform a user acquisition strategy
Creative Testing campaign best practicesConfigure Creative Testing campaigns using recommended best practices
Analyze Creative Testing campaign resultsUnderstand the performance indicators and results of a test campaign
Start a Creative Testing campaignUse the Unity Ads User Acquisition dashboard to start a Creative Testing campaign
Manage Creative Testing campaignsReview how to manage active Creative Testing campaigns in the User Acquistion Dashboard.

Additional Resources