User acquisition campaigns help you bring new players into your game. To manage your campaigns from the Unity Ads User Acquisition dashboard, add an app or select an existing app to access its Campaigns page.
| Topic | Description |
|---|---|
| Review the available campaign types and how they align with your goals | |
| Run an Install campaign to acquire users | |
| Run a Creative Testing campaign to test ad performance | |
| Run a campaign that's optimized to acquire users who are more likely to use your app for seven days. | |
| Run a campaign that's optimized to acquire users who are more likely to perform specific, meaningful actions after installing your app. | |
| Run a campaign that's optimized to acquire users who are more likely to make in-app purchases or generate ad revenue. |