Campaign setup
User acquisition campaigns help you bring new players into your game. To manage your campaigns from the Unity Ads User Acquisition dashboard, add an app or select an existing app to access its Campaigns page.
| Topic | Description |
|---|---|
| Choosing a campaign type | Review the available campaign types and how they align with your goals |
| Install campaigns | Run an Install campaign to acquire users |
| Creative Testing campaigns | Run a Creative Testing campaign to test ad performance |
| Retention campaigns | Run a campaign that's optimized to acquire users who are more likely to use your app for seven days. |
| Event campaigns | Run a campaign that's optimized to acquire users who are more likely to perform specific, meaningful actions after installing your app. |
| Return on Ad Spend) campaigns | Run a campaign that's optimized to acquire users who are more likely to make in-app purchases or generate ad revenue. |
| Audience Pinpointer campaigns | Run an Audience Pinpointer campaign to acquire targeted kinds of users |