Audience Pinpointer campaigns
As an advertiser, the ultimate objective is to get your app to more paying users who provide long-term value to you beyond just installing your app. Audience Pinpointer campaigns streamline this process for you by identifying and acquiring users who match your value-based or action-based target goal (or KPI).
Use Audience Pinpointer campaigns to optimize for retention, return on ad spend (ROAS), or events.
| Topic | Description |
|---|---|
| Introduction to Audience Pinpointer campaigns | Understand what Audience Pinpointer campaigns are and how they differ from static Install (CPI) campaigns. |
| Eligibility criteria for Audience Pinpointer campaigns | Understand the minimum data threshold required to start a ROAS campaign. |
| Optimize for retention | Run an Audience Pinpointer campaign to acquire users who are more likely to use your app for seven days. |
| Optimize for events | Run an Audience Pinpointer campaign to acquire users who are more likely to perform specific meaningful actions after installing your app. |
| Optimize for return on ad spend (ROAS) | Run an Audience Pinpointer campaign to acquire users who are more likely to make in-app purchases or generate ad revenue. |
Additional resources
- Campaigns: Learn about install (CPI) campaigns with Unity User Acquisition.
- Creative testing campaigns: Use a testing campaign to compare the performance of your ad creatives.
- App targeting: Use this targeting feature to allow or block specific apps in your campaign.