Start a Creative Testing campaign#

The following section details the instructions for how to start a Creative Testing campaign and what prerequisites you’ll need before getting started.

Prerequisites#

• Creative packs: you will need at least two creative packs to run a creative testing campaign. To learn more about creatives and how to make a new creative pack, refer to the Creative packs documentation.
• tCPI billing: to run a creative testing campaign, you will need to use tCPI billing. To learn more about the difference between CPI and tCPI billing, refer to the Bids documentation.
• Attribution tracking link: to access event data from a creative testing campaign, you will need to use an attribution tracking link. To learn more about these links and where to find them, refer to the Attribution tracking link documentation.
• Control creative pack (recommended): to speed up the exploration process and gain impressions quickly, Unity recommends including a creative pack with experience in Unity’s network. For more information on control packs, refer to the Test with a control creative pack section of this documentation.
• Organization budget: to run any user acquisition campaign with Unity, including creative testing campaigns, you will need to set up an organization budget. This is also a required step in the creative testing campaign setup checklist.

Creative Testing campaign instructions#

After you have decided which creative packs to test, go to the Unity Ads User Acquisition dashboard, and complete the following to start your Creative Testing campaign:

1. Select Apps from the secondary navigation menu.
2. Select the desired Android app to view its Campaigns page.

   Note: If you select an iOS app, creative testing won't be an available campaign goal type.

3. Select Create to begin the campaign creation flow.
4. Among the campaign goal options, select Creative Testing and select Next to begin configuring your test campaign.
5. Optional: you can name your Creative Testing campaign here before configuration. You will have the option to name or rename the campaign later.

When you begin the campaign configuration, you will find a checklist of the required settings needed to begin a campaign. To set up a Creative Testing campaign, you will need to add the following to your campaign details:

• Two or more creative packs
• The countries you want to include in your campaign
• Daily budget (recommended)
• Tracking attribution links
• Organization budget

The following sections will give you step-by-step instructions for adding these details to your Creative Testing campaign. When you have completed each required step of the setup process, a check mark will appear next to the completed task.

Add creative packs#

To add creative packs to your Creative Testing campaign, go to the Creative Packs section of the campaign details, and do the following:

1. Select Assign or Unassign to open the Creative packs dialog.
2. Select the checkboxes next to the creative packs you want to test. Any creative packs that you select will move to the Assigned section at the top of the creative packs list.

If you haven't uploaded any creative packs yet, select the Add creative packs button to open the Create new creative pack dialog. For more information about making new creative packs, refer to the Creative packs section of the Campaigns documentation.

Add countries#

To add countries to your Creative Testing campaign, go to the Countries and Bids section of the campaign details, and do the following:

1. Select Add country to open the country selection dialog.
2. Select the checkboxes next to all countries you want to include in your campaign.
3. Select Add bids to close the dialog and add the countries to your campaign.

Add a daily budget#

To add a daily budget to your Creative Testing campaign, go to the Budget section of the campaign details, and do the following:

1. Select the edit icon next to Daily Budget to display the editable budget fields.
2. In the Campaign budget field, enter the amount you want to spend on the whole Creative Testing campaign.
3. In the Daily budget field, enter the amount you want to spend each day.
4. Select Save to close the editable fields and save your budgets.

Add tracking attribution#

To add a tracking attribution link to your Creative Testing campaign, go to the Attribution Links section of the campaign details, and do the following:

1. Select the edit icon next to Attribution provider to display the editable URL fields.
2. In the first field, enter your Start (Impression) URL. A start URL is suggested, but not required.
3. In the second field, enter your Click URL.
4. Select Save to close the editable fields and save your URLs.

Add organization budget#

To add a budget to your account with Unity User Acquisition, do the following in the User Acquisition dashboard:

1. In the left navigation menu, select Add next to No organization budget yet to open the Ad funds to your advertising account dialog.
2. Enter your billing information in the field provided and select Next.
3. In the Amount field, enter how much your entire account can spend.

   Note: all campaigns on your account, including Creative Testing campaigns, will spend from your organization budget.

4. Select Paypal checkout to finish the setup and continue to the payment process.

To learn more about organization budgets, refer to the Budgets documentation.

Next steps: Manage your Creative Testing campaign.