Payer campaign best practices#

Before setting up your Payer campaign, review the following best practices to ensure you make the best choices for your campaign.

Eligibility criteria for Payer campaigns#

You must meet the following requirements to use Payer campaigns:

• Use AppsFlyer, Adjust, or Singular as MMPs
• Run Cost Per Install (CPI) or Audience Pinpointer campaigns (if eligible) to send install and purchase post-backs from a supported MMP attributed to Unity within 7 days of install. This is known as a qualified event. There’s a minimum requirement of 10 qualified events within 28 days per game_id and country.

Best practices to meet Payer eligibility criteria#

Get enough qualified events#

If you are set up to use Audience Pinpointer campaigns already, run Retention, ROAS, or Cost per Install (CPI) campaigns to generate Purchase events attributed to Unity until you meet the required minimum 10 qualified events within 28 days. For more information on how to set up install and Purchase MMP post-backs from AppsFlyer, Adjust, and/or Singular to attribute installs to Unity, refer to Set up your MMP integration.

Map all relevant purchase event names in your MMP dashboard#

When setting up your MMP dashboards to pass post-install data to Unity, it’s recommended to map all purchase sdk_event_name to the partner event name field. This lets you proactively meet the required minimum qualified events and fulfill the Payer eligibility criteria, and maximize payer-intent signals for your app.