Level Complete campaign best practices#

Before setting up your Level Complete campaign, review the following best practices to ensure you make the best choices for your campaign.

Set a Daily budget that allows for exploration#

When setting the Daily budget for your campaign, choose a sum large enough to allow for healthy user exploration. The recommended best practice is to set a budget 10 to 20 times greater than your tCPE goal with a $500 per-day minimum. Using a larger daily budget allows your campaign to explore more users and more easily identify high-quality users.

Send revenue data using an MMP#

In addition to sending Level Complete data through an MMP, the recommended best practice is to also send Ad Revenue and Purchase postbacks with your MMP. Sending these post-install event postbacks enables your campaign to learn from lifetime-value (LTV) data. Unity’s models use LTV data to identify users who are more likely to convert and ultimately lead to long-term profits in the future.

Experiment with different events#

Successful events on other ad networks may not translate to success with Unity Ads. Experiment with different Level Complete events to identify which work best on the Unity network. The recommended best practice is to experiment with events correlated with high-value users based on D7 post-install data.

Compare multiple events#

Set up multiple Level Complete campaigns to compare the performance of different SDK event names. By running multiple campaigns, you can identify which levels or milestones drive the best scale, return on investment (ROI), and retention. Choose events with at least a 5% to 10% difference in conversion rates when selecting which campaigns to compare.