Introduction to Report Builder#

Report Builder is a simple but powerful drag-and-drop reporting tool available from the Unity Ads User Acquisition dashboard. Use Report Builder data visualizations to:

• Analyze performance metrics and gain deeper insights into your campaign data.
• Visualize data through your preferred chart options.
• Troubleshoot campaign performance.
• Filter data in ways that provide actionable insights.
• Compare based on single or multiple dimensions.

Use Report Builder as a standalone tool, or to supplement your own business intelligence tools, including data you collect using Unity’s Advertiser Statistics API.

To access Report Builder from the User Acquisition dashboard:

1. From the secondary navigation menu, select Reporting.
2. In the Report Builder section, optionally play the video for a brief introduction, then select Go to Report Builder.

The Report Builder landing page displays two sections:

• Dashboards provide holistic overviews of campaign performance.
• Data Cubes provide granular report filtering, so that you can drill down and easily modify what is displayed.

Dashboards provide a comprehensive view of your campaigns, while data cubes let you drill down or filter dozens of dimensions and metrics.