Introduction to Unity Mediation (Beta)

Note: Unity Mediation (including this documentation) is currently in beta release, and that by using Unity Mediation you agree that you have read and agree to the Terms of Service.

What is Unity Mediation (Beta)?

Unity Mediation allows publishers to monetize their apps by enabling access to quality, expansive advertising demand that competes for the best impressions. This leads to higher eCPMs, better fill rates, and maximizes app real estate for publishers as demand sources compete for the opportunity to serve their ads.

Unity Mediation aims to save publishers time in managing ads, aligning pricing strategies with audience segments, optimizing ad revenue, growing revenue quickly, analyzing strategy performance, and have direct access to demand sources and ad networks all from one SDK.

The Unity Mediation SDK lets publishers set up monetization strategies for their ad inventory using waterfall management tools in the Monetize Dashboard. The mediation strategies that can be implemented through the Unity Mediation platform are traditional waterfalls or bidding using specific ad networks.

What's a waterfall?

In traditional waterfalls, publishers can set eCPM targets to decide the value of their inventory from each ad network. Then, ad networks are called in descending order from the highest eCPM target, the lowest eCPM target, to backfill until an ad is served at an available eCPM target.

Networks available for traditional waterfalls:

  • Unity‚Äôs Unified Auction (includes 60+ demand sources)
  • AdMob
  • IronSource
  • AppLovin
  • AdColony
  • Vungle

To learn how to create, set up, and manage your traditional waterfalls, see Creating Waterfalls. To follow best practices and find tips when configuring your waterfalls, see Waterfall Best Practices.

What's bidding?

In bidding, ad networks participate in an equal-opportunity competitive auction, where the network with the highest bid wins and gets to fill an ad. No eCPM targets or multiple line items are required for the bidding process.

Networks available for bidding:

  • AdColony (Beta)
  • Meta Audience Network
  • More to come

Get started with Unity Mediation

Download the latest version of the Unity Mediation SDK (Beta) here.

Follow the Unity Mediation Setup checklist for instructions on getting started.

To learn more about Unity Mediation, visit https://unity.com/products/mediation.