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ironSource Ads

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User Acquisition

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ironSource Ads

App-Ads.txt

Set up your app-ads.txt file to authorize legitimate ad sellers and prevent unauthorized inventory sales.
읽는 시간 5분최근 업데이트: 3달 전
App-ads.txt is a text file app developers upload to their developer website, which lists the ad sources authorized to sell that developer's inventory. Just like on web, the IAB created a system which allows buyers to know who is authorized to buy and sell specific in-app ad inventory, and who isn’t. This is an important step towards eliminating certain types of fraud, and improving the transparency and efficiency of the overall ecosystem. Most savvy brand marketers and demand side platforms won't buy inventory that doesn't have ads.txt implemented.

How app-ads.txt works for mobile apps

A DSP looking to bid on app inventory scans the app-ads.txt file on a developer's website to verify which ad sources are authorized to sell that app's inventory. The DSP will only accept bid requests from ad sources listed on the file and authorized by the app developer.

How app-ads.txt can benefit your mobile app

  1. Capture brand budgets: Major brands and agencies are more likely to purchase app inventory via DSPs that verify authorized ad sources. By implementing app-ads.txt, developers signal to DSPs that their inventory is safe. Developers who don’t implement app-ads.txt are likely to be removed from DSPs’ pool of targeted media.
  2. Fight ad fraud: Bad actors may forge apps that impersonate legitimate apps, and mislead DSPs to spend brand budgets on their forged inventory. Legitimate developers end up losing out on ad revenue that was originally intended for them. App-ads.txt blocks unauthorized developer impersonations and minimizes instances of fraud that negatively impact revenue for developers.

Ensure publisher transparency with OwnerDomain

As part of the ads.txt framework, publishers must include the 
OwnerDomain
field in their app-ads.txt file. The purpose of the IAB's 
OwnerDomain
framework is to enhance publisher transparency and accountability in the digital advertising ecosystem, particularly concerning first-party and third-party data usage in programmatic advertising. 
OwnerDomain:
Identifies the business domain of the publisher that owns the media property, ensuring a direct link between ads.txt and sellers.json. To support 
OwnerDomain
in the app-ads.txt or ads.txt files, you must include the variables:

Type

Variable

Description

OwnerDomain
ownerdomain=_yourdomain.com_
- For publishers, an 
OwnerDomain
entry must be added to ads.txt to specify the business domain of the site owner. - If no business domain exists, the site's domain may be used.
For more information, refer to the IAB Documentation or the IAB standard implementation guide.

App-ads.txt implementation

Here's how you can make sure your inventory is covered by app-ads.txt:

Step 1. Provide the developer website URL in your app listing

Ensure that your developer website is updated in the app stores. This website will be used by advertising platforms to verify the app-ads.txt file.

Step 2. Reach out to all ad sources (direct, resellers)

Get in touch with your direct ad sources and ask for their app-ads.txt line, according to the following IAB structure:
  • Ad source domain
  • Your publisher ID
  • Type of relationship (direct or reseller)
  • Ad source ID
For example, an App-ads.txt file may look like: 
ironsrc.com, 1234, DIRECT
 Your direct demand partners should be listed as direct. If your partners are using third-party resellers to sell your inventory, such providers should be listed as a reseller. In any case, you should not add any provider to your app-ads.txt file unless you or your partner have a direct relationship with them. Refer to the following to include ironSource's list of entries so that you will never miss any budgets from ironSource's top brands partners. Copy and paste the following text block and include it in your txt file. Ensure to keep track of the list since it is updated regularly.

ironSource authorized resellers

OWNERDOMAIN=[yourdomain.com]ironsrc.com, [yourironSourcePublisherAccountID], DirectRemember to replace the OwnerDomain Line with your domain. Remember to replace [yourironSourcePublisherAccountID] with your account ID, which you can get from your account managerrubiconproject.com, 24400, RESELLER, 0bfd66d529a55807video.unrulymedia.com, 2464975885, RESELLERoutbrain.com, 0023749a2264ea0429a71b54ac9ca0de9a, RESELLERimprovedigital.com, 1114, RESELLERconversantmedia.com, 100234, RESELLER, 03113cd04947736dconversantmedia.com, 100688, RESELLER, 03113cd04947736dconversantmedia.com, 100691, RESELLER, 03113cd04947736dxandr.com, 2480, RESELLERxandr.com, 14374, RESELLERopenx.com, 539363588, RESELLER, 6a698e2ec38604c6openx.com, 544039818, RESELLER, 6a698e2ec38604c6rubiconproject.com, 17608, RESELLER, 0bfd66d529a55807contextweb.com, 562791, RESELLER, 89ff185a4c4e857cvideo.unrulymedia.com, 123476257, RESELLERlijit.com, 465542, RESELLER, fafdf38b16bf6b2bimprovedigital.com, 2276, RESELLERMedia.net, 8CUO7P3WK, RESELLERonetag.com, 5d49f482552c9b6, Resellerushareit.com, LC7dc692567a127a57, RESELLERlacunads.com, LC7dc692567a127a57, RESELLERthebrave.io, 1234648, RESELLER, c25b2154543746aczmaticoo.com, 5135195, RESELLERsmartadserver.com, 4343, RESELLERcontextweb.com, 562726, RESELLER, 89ff185a4c4e857ce-planning.net, af5a107262468954, RESELLER, c1ba615865ed87b2rubiconproject.com, 24752, RESELLER, 0bfd66d529a55807pubmatic.com, 159087, RESELLER, 5d62403b186f2acepubnative.net, 1006955, RESELLER, d641df8625486a7bpubnative.net, 1007040, RESELLER, d641df8625486a7bverve.com, 15503, RESELLER, 0c8f5958fc2d6270 #Vervepokkt.com, 6246, RESELLER, c45702d9311e25fdappads.in, 106246, RESELLERpubmatic.com, 156520, RESELLER, 5d62403b186f2acerubiconproject.com, 15854, RESELLER, 0bfd66d529a55807pubmatic.com, 160456, RESELLER, 5d62403b186f2aceironsrc.com, 222871, RESELLER, 79929e88b2ba73bcstroeer.com, 17355, RESELLERadform.com, 716, RESELLERblueseasx.com, 232670, RESELLER, 7998eac5087f6110rubiconproject.com, 26132, RESELLER, 0bfd66d529a55807outbrain.com, 00ab8f68679cc060c8bbc1035e70030614, RESELLERwebeyemob.com, 80070, RESELLERopenx.com, 540679900, RESELLER, 6a698e2ec38604c6pubmatic.com, 158060, RESELLER, 5d62403b186f2aceconversantmedia.com, 100358, RESELLER, 03113cd04947736drubiconproject.com, 25978, RESELLER, 0bfd66d529a55807onetag.com, 8668c16092f01e8, RESELLERalgorix.co, 54400, RESELLER, 5b394c12fea27a1dkrushmedia.com, AJxF6R585a9M6CaTvK, RESELLERvideo.unrulymedia.com, 322585001, RESELLERlijit.com, 481366, Reseller, fafdf38b16bf6b2bvideoheroes.tv, 212428, RESELLER, 064bc410192443d8galaxyx-tech.com, 60056, RESELLERsmartadserver.com, 4237, RESELLER, 060d053dcf45cbf3pubmatic.com, 154037, RESELLER, 5d62403b186f2acerubiconproject.com, 16114, RESELLER, 0bfd66d529a55807App-stock.com, 256917, Resellerappnexus.com, 15980, RESELLER, f5ab79cb980f11d1sharethrough.com, r9B1MG7E, RESELLER, d53b998a7bd4ecd2onlinemediasolutions.com, 20498, RESELLERappnexus.com, 15629, RESELLERignitemediatech.com, pub_11113, RESELLERinmobi.com, edd282ac8f29464792bf2b7f3df2f9df, RESELLER, 83e75a7ae333ca9dpubmatic.com, 162588, RESELLER, 5d62403b186f2acesmartadserver.com, 4610, RESELLER, 060d053dcf45cbf3mars.media, 1010463, RESELLERContextweb.com, 563217, RESELLER, 89ff185a4c4e857cappnexus.com, 9382, RESELLER, f5ab79cb980f11d1video.unrulymedia.com, 324806554, RESELLER, a670c89d4a324e47Rubiconproject.com, 23674, RESELLER, 0bfd66d529a55807Rubiconproject.com, 15526, RESELLER, 0bfd66d529a55807loopme.com, 11463, RESELLER, 6c8d5f95897a5a3btoponad.com, 164478a84dfe31, RESELLER, 1d49fe424a1a456dloopme.com, 11635, RESELLER, 6c8d5f95897a5a3brubiconproject.com, 26292, RESELLER, 0bfd66d529a55807pubmatic.com, 164532, RESELLER, 5d62403b186f2acelunamedia.io, 464b5a3a-b155-4f05-8953-9f6cd192d932, RESELLER, 524ecb396915caafrubiconproject.com, 24170, RESELLER, 0bfd66d529a55807pubmatic.com, 160493, RESELLER, 5d62403b186f2acetriplelift.com, 12652, RESELLER, 6c33edb13117fd86rubiconproject.com, 24362, RESELLER, 0bfd66d529a55807rubiconproject.com, 26156, RESELLER, 0bfd66d529a55807rubiconproject.com, 26158, RESELLER, 0bfd66d529a55807loopme.com, 10287, RESELLER, 6c8d5f95897a5a3brubiconproject.com, 20744, RESELLER, 0bfd66d529a55807pubmatic.com, 158154, RESELLER, 5d62403b186f2acexandr.com, 13799, RESELLERsharethrough.com, 6qlnf8SY, RESELLER, d53b998a7bd4ecd2triplelift.com, 12158, RESELLER, 6c33edb13117fd86google.com, pub-3990748024667386, RESELLER, f08c47fec0942fa0Xapads.com, 117219, RESELLERPubmatic.com, 162882, RESELLER, 5d62403b186f2acePubmatic.com, 163319, RESELLER, 5d62403b186f2aceFreewheel.tv, 741650, RESELLERopenx.com, 540393169, RESELLER, 6a698e2ec38604c6inmobi.com, 3af76ebd8ed44d04b01d827c6f3bb5b4, RESELLER, 83e75a7ae333ca9drubiconproject.com, 11726, RESELLER, 0bfd66d529a55807rubiconproject.com, 12266, RESELLER, 0bfd66d529a55807pubmatic.com, 157097, RESELLER, 5d62403b186f2aceplaydigo.com, 1993, RESELLERrubiconproject.com, 25872, RESELLER, 0bfd66d529a55807sharethrough.com, f0oQSO2J, RESELLER, d53b998a7bd4ecd2eskimi.com, 2020000545, RESELLERpubmatic.com, 162270, RESELLER, 5d62403b186f2acevideo.unrulymedia.com, 498216989, RESELLERadmanmedia.com, 2153, RESELLERpubmatic.com, 158481, RESELLER, 5d62403b186f2acethemediagrid.com, A8X5S7, RESELLER, 35d5010d7789b49dimprovedigital.com, 1114, RESELLERvideoheroes.tv, 212550, RESELLER, 064bc410192443d8openx.com, 559792583, RESELLER, 6a698e2ec38604c6themediagrid.com, B8N9YH, RESELLER, 35d5010d7789b49dadbility-media.com, 187, RESELLERgoogle.com, pub-7452201096415972, RESELLER, f08c47fec0942fa0smartclip.net, 14679, RESELLERstroeer.com, 17379, RESELLERorangeclickmedia.com, C-1181, RESELLERvideo.unrulymedia.com, 6111915185540403805, RESELLERopenx.com, 540861995, RESELLER, 6a698e2ec38604c6smartadserver.com, 3172, RESELLER, 060d053dcf45cbf3rubiconproject.com, 26270, RESELLER, 0bfd66d529a55807admanmedia.com, 990, RESELLERvisiblemeasures.com, 1020, RESELLERvideo.unrulymedia.com, 158727213, RESELLERzmaticoo.com, 5135703, RESELLERplaywire.com,1025119,RESELLERzmaticoo.com, 5135347, RESELLERyeahmobi.com, 5135347, RESELLERthunder-monetize.com, 1421531493, RESELLERvideo.unrulymedia.com, 689559416, RESELLERrubiconproject.com, 26064, RESELLER, 0bfd66d529a55807rubiconproject.com, 25060 , RESELLER, 0bfd66d529a55807risecodes.com, 66fab6981efdb80001a3dadc, RESELLERsharethrough.com, bXzzb1bR, RESELLER, d53b998a7bd4ecd2Media.net, 8CU12AQ1Y, RESELLERlijit.com, 503707, RESELLER, fafdf38b16bf6b2bsmartclip.net, 13630, RESELLERsmartadserver.com, 3713, RESELLER, 060d053dcf45cbf3zetaglobal.net, 815, RESELLERcontextweb.com, 563539, RESELLER, 89ff185a4c4e857csharethrough.com, UbYLkrys, RESELLER, d53b998a7bd4ecd2yieldmo.com, 3591550211052216798, RESELLER, 6a92c77cfc3d2258appnexus.com, 15426, RESELLER, f5ab79cb980f11d1smartclip.net, 27985, RESELLERpubnative.net, 1009988, RESELLER, d641df8625486a7bconversantmedia.com, 100863, RESELLER, 03113cd04947736dimprovedigital.com, 2451, RESELLERrubiconproject.com, 25064, RESELLER, 0bfd66d529a55807themediagrid.com, RABCQ1, RESELLER, 35d5010d7789b49dmedia.net, 8CU43768M, RESELLERtaurusx.com, 80070, RESELLERrhebus.works, 5000863388, RESELLERe-planning.net,79686787743ddfc5,RESELLER,c1ba615865ed87b2vidazoo.com, 6763f7632381fc1150a4f706, RESELLERlijit.com, 222372, RESELLER, fafdf38b16bf6b2bcastify.ai,1295183, RESELLERopera.com,pub10084465274176,RESELLER,55a0c5fd61378de3media.net, 8cun4y5y3, RESELLERrubiconproject.com,25336,RESELLER, 0bfd66d529a55807video.unrulymedia.com, 848837292, RESELLERMedia.net, 8CUO7P3WK, RESELLERopenx.com, 537100188, RESELLER, 6a698e2ec38604c6xandr.com, 2480, RESELLERxandr.com, 16856, RESELLERxandr.com, 14374, RESELLERrubiconproject.com, 24468, RESELLER, 0bfd66d529a55807sharethrough.com, 26VgE1nN, RESELLER, d53b998a7bd4ecd2lijit.com, 520578, RESELLER, fafdf38b16bf6b2bxandr.com, 16161, RESELLERpokkt.com, 5536, RESELLER, c45702d9311e25fdappads.in, 105536, RESELLERrubiconproject.com, 15854, RESELLER, 0bfd66d529a55807pubmatic.com, 160456, RESELLER, 5d62403b186f2acepubmatic.com, 156520, RESELLER, 5d62403b186f2acethemediagrid.com, A6CWLO, RESELLER, 35d5010d7789b49dpubnative.net,1009046,RESELLER,d641df8625486a7brubiconproject.com, 17608, RESELLER, 0bfd66d529a55807start.io,116712987,RESELLERsabio.us,100092,reseller,96ed93aaa9795702contextweb.com,563595,RESELLER,89ff185a4c4e857cloopme.com, 11463, RESELLER, 6c8d5f95897a5a3bpubmatic.com, 161151, RESELLER, 5d62403b186f2acethebrave.io, 1234764, RESELLER, c25b2154543746acyabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, RESELLERtoponad.com,16745466edb659,RESELLER,1d49fe424a1a456dtoponad.com,164478a84dfe31,RESELLER,1d49fe424a1a456dpubmatic.com, 165329, RESELLER, 5d62403b186f2aceloopme.com, 11635, RESELLER, 6c8d5f95897a5a3bimprovedigital.com, 2180, RESELLERconversantmedia.com, 100569, RESELLER, 03113cd04947736dlijit.com, 233291, RESELLER, fafdf38b16bf6b2b #SOVRNinmobi.com, b01aa06531c543d8a5fb9982f60afb00, RESELLER, 83e75a7ae333ca9drubiconproject.com, 17960, RESELLER, 0bfd66d529a55807adsphere360.com, 1042770, RESELLER, prequel.tv, 552, RESELLERlijit.com, 542770, RESELLER, fafdf38b16bf6b2b rubiconproject.com, 26384, RESELLER, 0bfd66d529a55807pubmatic.com, 159668, RESELLER, 5d62403b186f2acesmartadserver.com, 4467, RESELLERcontextweb.com, 562827, RESELLER, 89ff185a4c4e857conetag.com, 5d1628750185ace, RESELLERbidease.com, bidease_seller_15, RESELLERloopme.com, 5679, RESELLER, 6c8d5f95897a5a3bMedia.net, 8CU9B72O6, RESELLERpubmatic.com, 161136, RESELLER, 5d62403b186f2acepubmatic.com, 165980, RESELLER, 5d62403b186f2acesharethrough.com, Bc6D1WHS, RESELLER, d53b998a7bd4ecd2sharethrough.com, OAW69Fon, RESELLER, d53b998a7bd4ecd2sharethrough.com,FTVCT81v,RESELLERsmaato.com, 1100044045, RESELLER, 07bcf65f187117b4smartadserver.com, 4322, RESELLERsmartadserver.com, 4457, RESELLER, 060d053dcf45cbf3toponad.com,165535463cfb70,RESELLER,1d49fe424a1a456drubiconproject.com, 26846, RESELLER, 0bfd66d529a55807triplelift.com, 13043, RESELLER, 6c33edb13117fd86thebrave.io, 1234633, Reseller, c25b2154543746acopenx.com, 540838151, RESELLER, 6a698e2ec38604c6blueseasx.com, 203670, RESELLER, 7998eac5087f6110pubnative.net, 1009966, RESELLER, d641df8625486a7brubiconproject.com, 26566, RESELLER, 0bfd66d529a55807improvedigital.com, 1234, DIRECTopera.com,pub7507776842240,DIRECT,55a0c5fd61378de3smartadserver.com, 4625, RESELLER, 060d053dcf45cbf3smartclip.net, 15458, RESELLERvideo.unrulymedia.com, 906352066, RESELLERcontextweb.com,563521,RESELLER,89ff185a4c4e857cmango.mp, 320498, RESELLERpubmatic.com, 161736, RESELLER, 5d62403b186f2aceonomagic.com, 204981, RESELLERrubiconproject.com, 20416, RESELLER, 0bfd66d529a55807themediagrid.com, FALINO, DIRECT, 35d5010d7789b49dbidmachine.io,113,RESELLERcriteo.com,B-057601,RESELLER,9fac4a4a87c2a44frubiconproject.com,18364,RESELLER,0bfd66d529a55807pubmatic.com,157800,RESELLER,5d62403b186f2aceundertone.com, 4108, RESELLERopenx.com, 537153564, RESELLER, 6a698e2ec38604c6rubiconproject.com, 22412, RESELLER, 0bfd66d529a55807pubmatic.com, 160318, RESELLER, 5d62403b186f2acerubiconproject.com, 23644, RESELLER, 0bfd66d529a55807contextweb.com, 561998, RESELLER, 89ff185a4c4e857cpubmatic.com, 158100, RESELLER, 5d62403b186f2ace

Step 3. Publish an app-ads.txt file

Create an app-ads.txt file in Notepad listing out all the lines you received, and save.

Step 4. Upload

Upload the file in the root of your domain website (for example: 
www.example.com/app-ads.txt
).