Set the correct consent signal mappings
Make sure your consent signals are mapped correctly for opt-in, opt-out, and age-restricted user APIs, according to the privacy frameworks you need to support for user privacy consent.
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Set the correct consent signal mappings
Refer to the following information to identify which consent signal to use for each privacy framework supported by the Unity Ads SDK.
Opt-in frameworks
Use the API when a framework requires explicit opt-in consent before collecting or processing personal data.
The user must actively opt in. The default is opt-out until you receive opt-in consent. If the user doesn’t give consent, the default is opt-out.
setUserConsent()Opt-in framework | Region |
|---|---|
| GDPR | European Economic Area (EEA), United Kingdom |
| Quebec Law 25 | Quebec, Canada |
| Apple App Tracking Transparency (ATT) | Global |
Opt-out frameworks
Use the API when a framework grants users the right to opt out of data collection or targeted advertising.
setUserOptOut()The user is opted in by default (if the user is not a child), unless they opt out. If the user doesn’t opt out, the default is opted-in.
Opt-out framework | Region |
|---|---|
| California Consumer Privacy Act (CCPA) | California, United States |
| Virginia Consumer Data Privacy Act (VCPDA) | Virginia, United States |
| Colorado Privacy Act (CPA) | Colorado, United States |
| Connecticut Data Privacy Act (CTDPA) | Connecticut, United States |
| Utah Consumer Privacy Act (UCPA) | Utah, United States |
| Florida Digital Bill of Rights (FDBR) | Florida, United States |
| Oregon Consumer Privacy Act (OCPA) | Oregon, United States |
| Texas Data Privacy and Security Act (TDPSA) | Texas, United States |
| Montana Consumer Data Privacy Act (MCDPA) | Montana, United States |
| Iowa Consumer Data Protection Act (ICDPA) | Iowa, United States |
| Nebraska Data Privacy Act (NDPA) | Nebraska, United States |
| New Hampshire Data Privacy Act (NHDPA) | New Hampshire, United States |
| Delaware Personal Data Privacy Act (DPDPA) | Delaware, United States |
| New Jersey Data Privacy Act (NJDPA) | New Jersey, United States |
| Tennessee Information Protection Act (TIPA) | Tennessee, United States |
| Minnesota Consumer Data Privacy Act (MNCDPA) | Minnesota, United States |
| Maryland Online Data Privacy Act (MODPA) | Maryland, United States |
| Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA) | Rhode Island, United States |
| Kentucky Consumer Data Protection Act (KCDPA) | Kentucky, United States |
| Indiana Consumer Data Protection Act (ICDPA) | Indiana, United States |
Age-restricted users specification
Use the API when a framework or policy requires non-behavioral (contextual only) ad delivery, typically for content directed to children or younger users.
setNonBehavioral()Framework | Region |
|---|---|
| COPPA / CARU |
|
| Google Play Families Policy |
|