Supported privacy frameworks
Determine which privacy acts apply to your users and for sending the correct consent signals through the Unity Ads Privacy API.
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The Unity Ads SDK supports multiple regional and international privacy frameworks, and consumer privacy acts. You’re responsible for determining which privacy acts apply to your users and for sending the correct consent signals through the Privacy API.
Regional privacy acts
The following privacy acts establish consent and data protection requirements in their respective regions.
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California Consumer Privacy Act (CCPA) | California, USA | January 2019 |
Brazilian General Data Protection Law (LGPD) | Brazil | August 2021 |
Virginia Consumer Data Privacy Act (VCPDA) | Virginia, USA | January 2023 |
Colorado Privacy Act (CPA) | Colorada, USA | July 2023 |
Connecticut Data Privacy Act (CTDPA) | Connecticut, USA | July 2023 |
Quebec Law 25 (QCLAW25) | Quebec, Canada | September 2023 |
Utah Consumer Privacy Act (UCPA) | Utah, USA | December 2023 |
Florida Digital Bill of Rights (FDBR) | Florida, USA | July 2024 |
Oregon Consumer Privacy Act (OCPA) | Oregon, USA | July 2024 |
Texas Data Privacy and Security Act (TDPSA) | Texas, USA | July 2024 |
Montana Consumer Data Privacy Act (MCDPA) | Montana, USA | October 2024 |
Iowa Consumer Data Protection Act (ICDPA) | Iowa, USA | January 2025 |
Nebraska Data Privacy Act (NDPA) | Nebraska, USA | January 2025 |
New Hampshire Data Privacy Act (NHDPA) | New Hampshire, USA | January 2025 |
Delaware Personal Data Privacy Act (DPDPA) | Delaware, USA | January 2025 |
New Jersey Data Privacy Act (NJDPA) | New Jersey, USA | January 16, 2025 |
Tennessee Information Protection Act (TIPA) | Tennessee, USA | July 1, 2025 |
Minnesota Consumer Data Privacy Act (MNCDPA) | Minnesota, USA | July 31, 2025 |
Maryland Online Data Privacy Act (MODPA) | Maryland, USA | October 1, 2025 |
Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA) | Rhode Island, USA | January 1, 2026 |
Kentucky Consumer Data Protection Act (KCDPA) | Kentucky, USA | January 1, 2026 |
Indiana Consumer Data Protection Act (ICDPA) | Indiana, USA | January 1, 2026 |
Communicate consent signals
Use the Privacy API to communicate the correct consent signal for each applicable framework. When you send these signals through the Privacy API, the SDK automatically applies the appropriate ad-delivery mode, for example, disabling personalized ads when a user opts out or enforcing contextual ads for apps directed to children.
For more information about the Unity Ads opt-in consent API, refer to the Unity Ads Privacy API reference for developers using Java, Kotlin, Objective-C, and Swift.
Refer to the following tables to identify the consent signal expected per privacy framework.
Consent signal mappings
Refer to the following information to identify which consent signal to use for each privacy framework supported by the Unity Ads SDK.
Opt-in legislation
Use the API when a framework requires explicit opt-in consent before collecting or processing personal data.
setUserConsent()
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GDPR | European Economic Area (EEA), United Kingdom |
Quebec Law 25 | Quebec, Canada |
Apple App Tracking Transparency (ATT) | Global |
Opt-out legislation
Use the API when a framework grants users the right to opt out of data collection or targeted advertising.
setUserOptOut()
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California Consumer Privacy Act (CCPA) | California, United States |
Virginia Consumer Data Privacy Act (VCPDA) | Virginia, United States |
Colorado Privacy Act (CPA) | Colorado, United States |
Connecticut Data Privacy Act (CTDPA) | Connecticut, United States |
Utah Consumer Privacy Act (UCPA) | Utah, USA |
Florida Digital Bill of Rights (FDBR) | Florida, USA |
Oregon Consumer Privacy Act (OCPA) | Oregon, USA |
Texas Data Privacy and Security Act (TDPSA) | Texas, USA |
Montana Consumer Data Privacy Act (MCDPA) | Montana, USA |
Iowa Consumer Data Protection Act (ICDPA) | Iowa, USA |
Nebraska Data Privacy Act (NDPA) | Nebraska, USA |
New Hampshire Data Privacy Act (NHDPA) | New Hampshire, USA |
Delaware Personal Data Privacy Act (DPDPA) | Delaware, USA |
New Jersey Data Privacy Act (NJDPA) | New Jersey, USA |
Tennessee Information Protection Act (TIPA) | Tennessee, USA |
Minnesota Consumer Data Privacy Act (MNCDPA) | Minnesota, USA |
Maryland Online Data Privacy Act (MODPA) | Maryland, USA |
Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA) | Rhode Island, USA |
Kentucky Consumer Data Protection Act (KCDPA) | Kentucky, USA |
Indiana Consumer Data Protection Act (ICDPA) | Indiana, USA |
Age-restricted users specification
Use the API when a framework or policy requires non-behavioral (contextual only) ad delivery, typically for content directed to children or younger users.
setNonBehavioral()
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COPPA / CARU | United States |
Google Play Families Policy | Global |