The ironSource Exchange supports Ad Experience (Performance DSP) features that can help increase engagement, interaction, and ad measurability. This section highlights the features and specs for demand-side platform (DSP) partners.
Performance features and specs listed in this deocument are all available for iOS only, available on both ironSource and Unity Exchange.
Auto Storekit
Auto Storekit is an ad-flow experience where users will be prompted with the dynamic preview of the App Store page for the app being advertised when tapping on the Skip button.
Bid request
- Some publishers disable Auto Storekit feature for their app, therefore iSX will flag in the bid request if Auto Storekit is allowed for each specific session.
- iSX will send a single extension to flag if Auto Storekit is allowed:
bidRequest.imp[0].ext.isAskAllowed: 1
Bid response
- iSX allows the DSP to control if they would like to enable the feature or not (only for sessions that are sent with
bidRequest.imp[0].ext.isAskAllowed: 1) - iSX will expect to read your bid response, as followed:
| Status | Bid response |
|---|---|
To Enable |
|
To Disable | Do not add the extension to your bid response. |
iSX will not fire the click event when auto-storekit is enabled so do not expect an increase in CTR.
SKOverlay
SKOverlay is a dynamic ad format that is similar to a native banner at the bottom of the screen. The format seamlessly encourages users to download offered apps immediately, without being redirected to the App Store or Storekit page. The seamless user experience enhances ad performance and boosts IPM for publishers who support updated SDKs. SKOverlay also supports SK AdNetwork postbacks
Bid request
- Some publishers may disable the SK Overlay feature for their app, therefore iSX will flag in the bid request if SK Overlay is allowed for each specific session.
- ironSource will send a single extension to flag if SKOverlay is allowed: bidRequest.imp[0].ext.isOverlayAllowed = 1
Bid response
- ironSource allows the DSP to control they would like to enable the feature or not (only for sessions that are sent
bidRequest.imp[0].ext.isOverlayAllowed = 1) - ironSource will expect to read your bid response, as follow:
| Status | Bid Response |
|---|---|
To Enable |
|
To Disable | resp.seatbid.bid.ext.skadn.ext.enableSKOverlay = 0 |
Second End card
The second End card is an additional End card that is dynamically generated using the icon and descriptions from the app store, along with a call to action button. By providing an additional interaction point beyond the initial ad, it offers users more opportunities to engage with the promoted app, ultimately increasing the likelihood of app installation.
This feature is also available for Android, available on both ironSource and Unity Exchange.
second End card is enabled only for UA demand, and only for creatives that are rendered on our new performance player. Therefore, second End card is currently available ONLY for Vast + HTML or Static EC creatives.
For sessions that allow second End card:
| Type | Example |
|---|---|
| Bid request | bidRequest.imp[0].ext.isEndScreenAllowed = 1 |
| Bid response | resp.ext.seatbid.bid[0].ext.enableEndScreen |
The logic will be based on the following:
If resp.seatbid.bid.ext.enableEndScreen= 1, it means the DSP wants to enable End Screen; any other response (0 or null) will disable the feature.
Clickable Video
Clickable video is an ad-flow experience that the end user can tap anywhere on the screen while the ad is playing, and it will direct the user to the destination pages.
Deeplinking
Deeplinking is an ad format experience in the ironSource and Unity exchange that enables end users to be directed to an in-app destination or app product page. It allows for a seamless end-user journey from ad to in-app action, whether that be an install or direct action in the app.