User acquisition (UA), is an essential marketing strategy that focuses on attracting users to download and interact with a publisher's app. Successful UA is achieved when developers acquire users that generate more revenue than it cost to acquire them.
Acquiring new users can be done through advertising channels, primarily ad networks. An app developer will use an ad network to launch a UA advertising campaign, and that campaign will serve in the advertising space provided by other app developers who use that network for ad monetization.
| Topic | Description |
|---|---|
| Set up and configure different advertising campaigns on ironSource to drive app installs and boost user engagement, and third-party tracking solutions to measure user activity, campaign performance, and attribution. | |
| Learn about, build, and manage creatives to design and upload effective ad assets that drive engagement and conversions. | |
| Learn how attribution works to accurately track user actions and measure the effectiveness of your advertising campaigns with supported attribution partners. | |
| Review the available optimization tools to to automatically adjust bids and maximize your advertising returns for streamlined campaign management. | |
| View overview reports to quickly assess campaign performance, key metrics, and trends in your ad activity using the report generator and budget feature. | |
| Apply proven best practices to optimize ad performance and maximize revenue with custom store pages, ROAS optimizer, cross promotions, and different creative strategies. | |
| Implement the Campaign API to automate the creation, modification, and management of your ad campaigns, including specific APIs for Country, Assets, Cost, Budding, Creatives, and more. | |
| Get started as a Demand-Side Platform (DSP) partner to access ironSource's inventory and launch programmatic ad campaigns. |