Monetization performance metrics reference
Select and customize key monetization metrics — including estimated revenue, eCPM, impressions, and ad requests — to measure and optimize your app's monetization performance over desired time intervals.
Read time 1 minuteLast updated 2 months ago
Use the following metrics to customize your report with key performance indicators you use to review your monetization performance from the Performance panel.
Metric | Description |
|---|---|
| Revenue | The total ad revenue earned by the publisher. |
| Requests | The total number of ad requests made. |
| Impressions | The total number of ads shown to users. |
| eCPM | Effective cost per thousand impressions. The average revenue your game earns for each 1000 impressions. |