Apple App Store privacy survey for Unity Ads
Use Unity Ads' data collection information to accurately complete Apple's privacy survey in the App Store to ensure compliance with iOS data disclosure requirements.
Read time 1 minuteLast updated a month ago
As of December 8, 2020, iOS publishers must define what data their apps collect, including the data collected by integrated third-party SDKs such as Unity Ads. For your convenience, Unity Ads provides information on its data collection practices as of August 2021 in the following sections.
Important
The data disclosures in the following sections are only for the Unity Ads SDK. You are also responsible for providing any additional disclosures for your app, including other third-party SDKs used in your app.
Contact info data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| NameFor example, first or last name. | No | Not applicable | Not applicable | Not applicable |
| Email AddressIncluding, but not limited to a hashed email address. | No | Not applicable | Not applicable | Not applicable |
| Phone NumberIncluding, but not limited to a hashed phone number. | No | Not applicable | Not applicable | Not applicable |
| Physical AddressSuch as home address, physical address, or mailing address. | No | Not applicable | Not applicable | Not applicable |
| Other User Contact InfoAny other information that can be used to contact the user outside the app. | No | Not applicable | Not applicable | Not applicable |
Health and Fitness data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| HealthHealth and medical data, including but not limited to from the Clinical Health Records API, HealthKit API, MovementDisorder APIs, or health-related human subject research or any other user-provided health or medical data. | No | Not applicable | Not applicable | Not applicable |
| FitnessFitness and exercise data, including but not limited to the Motion and Fitness API. | No | Not applicable | Not applicable | Not applicable |
Financial data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Payment InfoSuch as form of payment, payment card number, or bank account number. | No | Not applicable | Not applicable | Not applicable |
| Credit Info Such as a credit score. | No | Not applicable | Not applicable | Not applicable |
| Other Financial InfoSuch as salary, income, assets, debts, or any other financial information. | No | Not applicable | Not applicable | Not applicable |
Location data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Precise LocationInformation that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places. | No | Not applicable | Not applicable | Not applicable |
| Coarse LocationInformation that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services. | Yes | Not applicable | Third-party advertising, and analytics | For example, Unity collects country-level information for regulatory compliance and campaign targeting. |
Sensitive data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Sensitive InfoSuch as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data. | No | Not applicable | Not applicable | Not applicable |
Contact data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| ContactsSuch as a list of contacts in the user's phone, address book, or social graph. | No | Not applicable | Not applicable | Not applicable |
| User content | Collected? | Linked to user? | Purpose | Notes |
| Emails or Text MessagesIncluding subject line, sender, recipients, and contents of the email or message. | No | Not applicable | Not applicable | Not applicable |
| Photos or VideosThe user's photos or videos. | No | Not applicable | Not applicable | Not applicable |
| Audio DataThe user's voice or sound recordings. | No | Not applicable | Not applicable | Not applicable |
| Customer SupportData generated by the user during a customer support request. | May collect data | Not linked to user | App functionality | Unity Ads may collect this information if a user submits a report of an ad creative. |
| Other User ContentAny other user-generated content. | No | Not applicable | Not applicable | Not applicable |
Browsing data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Browsing HistoryInformation about the content the user has viewed that is not part of the app, such as websites. | No | Not applicable | Not applicable | Not applicable |
Search data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Search HistoryInformation about searches performed in the app. | No | Not applicable | Not applicable | Not applicable |
Identifier data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| User IDSuch as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account. | Yes | Linked to user | App Functionality | Not applicable |
| Device IDSuch as the device's advertising identifier, or other device-level ID. | Yes | Linked to user | Third-party advertising, tracking, and analytics | For tracking, enable ATT. |
Purchase data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Purchase HistoryAn account's or individual's purchases or purchase tendencies. | Yes | Linked to user | Third-party advertising, and analytics | Not applicable |
Usage data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Product InteractionSuch as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app. | Yes | Not applicable | Third-party advertising, and analytics | Not applicable |
| Advertising DataSuch as information about the advertisements the user has seen. | Yes | Linked to user | Third-party advertising, and analytics | Not applicable |
| Other Usage DataAny other data about user activity in the app. | Yes | Linked to user | Third-party advertising, and analytics | Not applicable |
Diagnostic data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Crash DataSuch as crash logs. | No | Not applicable | Not applicable | Not applicable |
| Performance DataSuch as launch time, hang rate, or energy use. | Yes | Linked to user | App functionality and analytics | For example, Unity collects initialization speeds and energy use to analyze, develop, and improve the SDK. |
| Other Diagnostic DataAny other data collected for the purposes of measuring technical diagnostics related to the app. | No | Not applicable | Not applicable | Not applicable |
Other data | Collected? | Linked to user? | Purpose | Notes |
|---|---|---|---|---|
| Other Data TypesAny other data types not mentioned. | Yes | Linked to user | App functionality, third-party advertising, and analytics | For example, Unity collects data like device language, make, model, screen size, and connection type, to deliver compatible advertisements. |