Install events
Use install events, such as Starts, Views, and Clicks, to measure your users’ interactions with your ad campaign. Unity supports three install-tracking methods: attribution-tracking links, server-to-server integration, and unattributed install tracking.
Topic | Description |
---|---|
Introduction to install events | Learn about install events and how they work with your user acquisition campaign. |
Track installs with attribution tracking links | Set up attribution links in the Unity Ads User Acquisition dashboard to track installs. |
Tracking install events with a server-to-server integration | Configure a server-to-server integration to track installs |
Track unattributed installs | Configure Mobile Measurement Partner (MMP) settings to track installs that are not attributed to Unity |