Install events

Use install events, such as Starts, Views, and Clicks, to measure your users’ interactions with your ad campaign. Unity supports three install-tracking methods: attribution-tracking links, server-to-server integration, and unattributed install tracking.

TopicDescription
Introduction to install eventsLearn about install events and how they work with your user acquisition campaign.
Track installs with attribution tracking linksSet up attribution links in the Unity Ads User Acquisition dashboard to track installs.
Tracking install events with a server-to-server integrationConfigure a server-to-server integration to track installs
Track unattributed installsConfigure Mobile Measurement Partner (MMP) settings to track installs that are not attributed to Unity

Additional resources