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Unity Ads User Acquisition

Install bids

Understand and set up Manual or Automated bids for Install campaigns.
Read time 1 minuteLast updated 6 days ago

Install campaigns optimize bids for players who are more likely to install your app. There are two strategies for making install bids: manually and automatically.

Topic

Description

Manual bids for Install campaignsSet a static CPI bid per country you want your campaign to use throughout the day.
Automated bids for install campaignsSet a maximum CPI bid per country and allow the Unity models to dynamically adjust your bids throughout the day.