Install bids
Install campaigns optimize bids for players who are more likely to install your app. There are two strategies for making install bids: manually and automatically.
| Topic | Description |
|---|---|
| Manual bids for Install campaigns | Set a static CPI bid per country you want your campaign to use throughout the day. |
| Automated bids for install campaigns | Set a maximum CPI bid per country and allow the Unity models to dynamically adjust your bids throughout the day. |
Note: It’s recommended best practice to avoid running simultaneous campaigns with different bidding strategies in the same country.