Install bids
Understand and set up Manual or Automated bids for Install campaigns.
Read time 1 minuteLast updated 6 days ago
Install campaigns optimize bids for players who are more likely to install your app. There are two strategies for making install bids: manually and automatically.
Topic | Description |
|---|---|
| Manual bids for Install campaigns | Set a static CPI bid per country you want your campaign to use throughout the day. |
| Automated bids for install campaigns | Set a maximum CPI bid per country and allow the Unity models to dynamically adjust your bids throughout the day. |
Note
The recommended best practice is to avoid running simultaneous campaigns with different bidding strategies in the same country.