Ad units and placements
With Unity Ads, ad units and placements are the building blocks you start with in your project setup in the Unity Ads Monetization dashboard. Ad units designate the spot in your app to show ads, while a placement determines which ads are shown there to optimize revenue for your app.
Learn more about ad units, placements, how they work based on your monetization setup, then create and manage them in the Monetization dashboard, before implementing them in your app code.
| Topic | Description |
|---|---|
| Introduction to ad units and placements | Understand ad units, placements, and how they work in your monetization stack. |
| Create an ad unit and placement | Create an ad unit and placement based on either a bidding or waterfall setup. |
| Manage an ad unit or placement | Manage or archive an ad unit or placement. |
| Implement ad units and placements in your app | Integrate your ad units and placements into your app code following platform-specific developer integration guides. |
| Ad format references | Review the different ad formats you can implement in your app and the benefits of each. |
| Ad format settings references | Review the different ad format settings you can configure to tailor the user experience in your ads. |