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Unity Ads User Acquisition

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Unity Ads User Acquisition

Integrate Adjust with Unity

Activate the Unity Ads integration in the Adjust dashboard, enable full data-sharing, map events, and create attribution links.
読み終わるまでの所要時間 2 分最終更新 3ヶ月前
重要
The following documentation discusses products or services (“Third-party Products”) not developed, owned, or operated by Unity. This information might be outdated or incomplete and is provided for your convenience. Your use of any Third-party Product is subject to its own terms. Unity makes no warranties regarding these products and isn't liable for any damages or losses arising from their use, including issues related to content, advertising, or materials from Third-party providers.
Set up Adjust as your Mobile Measurement Partner (MMP) for Unity Ads User Acquisition campaigns. Integration includes the following setup tasks: For the most up-to-date Adjust integration information, consult the Adjust Help Center.

Prerequisites

Before setup, ensure you meet the following requirements:

Integrate Unity Ads with Adjust

Complete the following steps to integrate Adjust with your User Acquisition campaign:

Activate Unity Ads in the Adjust dashboard

To activate the integration with Unity Ads, follow these steps:
  1. In the Adjust dashboard, go to Campaign Lab > Partners.
  2. Select + New partner and search for Unity Ads.
  3. Choose your app and select Next.
  4. Enter your advertiser Game ID in the GAME ID field.
注
Enter your Game ID exactly as shown in the User Acquisition dashboard. Mismatched Game IDs prevent Unity from receiving events correctly.

Configure data-sharing settings

To configure data-sharing settings, follow these steps:
  1. From the What sources of data do you want to share options, select Data from all attribution sources.
  2. From the What other data do you want to share? options, select both Sessions and In-app revenue (from in app purchases).
重要
You must use these data-sharing settings to enable ROAS and Event campaigns.

Map events and parameters

To share in-app events with your User Acquisition campaign, do the following in Data sharing > Map your events:
  1. Select + Map event.
  2. Choose the event you want Adjust to share with Unity from the Adjust event list.
    The Map Events to Share with Unity dialog in the Adjust integration setup
  3. Select or enter the Unity Ads event that corresponds with the correct Adjust event, as shown in the following table:
重要
If your Adjust account supports ad revenue data-sharing, send this data as a dedicated 
ad_revenue
event.Otherwise, don't send ad revenue events. Mapping ad revenue events as other event types, such as 
purchase
, can cause campaign optimization to stop working.

Adjust App event

Unity Ads Partner event

purchase
purchase
ad_revenue
ad_revenue
{milestone_event}
level_complete
  • session
  • launch
session
  1. To map the same events for all platforms, select Use global mapping.
To create an attribution link, do the following in the integration setup:
  1. On the Setup review page, select Create link.
  2. Copy the attribution link for integration in the Unity dashboard.
Integrate Adjust with Unity • Unity Grow • Unity Docs