Standard audiences
Explore predefined audiences you can use to target players by engagement level, spending, and lifecycle stage.
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This is the list of standard audiences that are included in every project. Standard audiences cannot be edited, but you can create custom audiences to suit your own needs. See the custom audiences tutorial.
Name | Criteria | Description |
|---|---|---|
| Recently Active Players | Last game session event timestamp less than or equal to 30 days ago | Anyone who played the game in the past 30 days. Represents the entire current player base and can be used for generic Game Overrides such as informing players of changes to the game. |
| All Spenders | Total Real Currency Spent Greater than 0 | Players who spent real money in game. The primary direct revenue generators of the player base which can be targeted for special offers or premium content. Useful for sweeping premium effects, such as turning off full page ads. |
| Non-Spenders | Total Real Currency Spent Equals 0 | Players who used your app, but have never spent real money. They can be encouraged to spend through targeted first time conversion offers or targeted with in-app advertisements. |
| Recent Spenders | Last payment timestamp less than 7 days ago | Players who made a real money purchase within the last seven days. These players may be suitable targets for repeat purchase offers or special recent spender content. |
| Lapsed Spenders | Last payment timestamp greater than 30 days ago | Players who spent real money previously but didn't make another purchase in more than 30 days. These players may be targeted with specific extra-value repeat conversion offers. |
| New Players | First game session event timestamp less than or equal to 2 days ago | Players that recently first started the game. These players might appreciate introductory messaging around content, events and time-limited IAPs, like starter packs. |
| Existing Players | Last game session event timestamp less than 2 days ago | Players that played the game for at least two calendar days. Suitable for messaging current and upcoming events and time-limited offers. |
| Engaged Players | Days played in the last 7 days greater than or equal to 7 | Players that are highly active in your game (played every day in the past week). The core of the playerbase who are most likely to respond to calls to action messaging and offers. |
| Unengaged Players | Days played in the last 7 days less than or equal to 2 | Players that show low activity in your game (played two or fewer days in the past week). While not completely churned, these players likely need some intervention to avoid completely leaving the game. |
| Dormant Players | Last game session event timestamp between 7 and 14 days ago | Players who have previously been active in the game, but haven't played recently. They can be encouraged to return by re-engagement calls through out-of-game messaging. |
| Churned Players | Last game session event timestamp greater than or equal to 14 | Players who haven't played the game in more than 14 days. The players are almost certainly churned from the game but can be contacted through out-of-game messaging for re-engagement. |
| Veteran Players | Total sessions played greater than 100 | Players who played more than 100 sessions in their lifetime. Long-term players are the most likely to keep playing and promote the game. Effective targets for encouraging rating the game and bringing in social contacts. |