IAB 类别映射

Read time 35 minutes

下表显示了官方的 IAB 内容类别及其 RTB ID,这些信息会在广告请求字段 therequest.bcat(屏蔽的类别)中下发。表中还将每个 IAB 类别对应到了开发者可筛选过滤的内容类别。

Unity 类别IAB 类别RTB ID
酒精饮料 (Alcoholic Beverages)鸡尾酒/啤酒 (Cocktails/Beer)IAB8-5
酒精饮料 (Alcoholic Beverages)烟草 (Tobacco)IAB9-9
酒精饮料 (Alcoholic Beverages)葡萄酒 (Wine)IAB8-18
竞赛和购物 (Contests And Shopping)优惠券 (Couponing)IAB22-2
竞赛和购物 (Contests And Shopping)购物 (Shopping)IAB22
竞赛和购物 (Contests and Shopping)竞赛和免费赠品 (Contests and Freebies)IAB22-1
约会和社交媒体 (Dating And Social Media)约会 (Dating)IAB14-1
约会和社交媒体 (Dating And Social Media)婚礼 (Weddings)IAB14-7
约会和社交媒体 (Dating And Social Media)结婚 (Marriage)IAB14-4
食品 (Food)外出就餐 (Dining Out)IAB8-9
食品 (Food)素食主义者 (Vegetarian)IAB8-17
食品 (Food)中国菜 (Chinese Cuisine)IAB8-4
食品 (Food)咖啡/茶 (Coffee/Tea)IAB8-6
食品 (Food)食物过敏 (Food Allergies)IAB8-10
食品 (Food)美式菜肴 (American Cuisine)IAB8-1
食品 (Food)日本料理 (Japanese Cuisine)IAB8-14
食品 (Food)健康/低脂烹饪 (Health/Lowfat Cooking)IAB8-12
食品 (Food)意大利菜 (Italian Cuisine)IAB8-13
食品 (Food)卡津/克里奥尔菜 (Cajun/Creole)IAB8-3
食品 (Food)食品和饮料 (Food and Drink)IAB8
食品 (Food)烧烤 (Barbecues and Grilling)IAB8-2
食品 (Food)美食专用 (Cuisine-specific)IAB8-7
食品 (Food)墨西哥菜 (Mexican Cuisine)IAB8-15
食品 (Food)法国菜 (French Cuisine)IAB8-11
食品 (Food)严格素食主义者 (Vegan)IAB8-16
食品 (Food)甜点和烘焙 (Desserts and Baking)IAB8-8
健康健身应用程序 (Health Fitness Apps)减肥 (Weight Loss)IAB7-44
健康和健身应用程序 (Health and Fitness Apps)锻炼 (Exercise)IAB7-1
健康和健身应用程序 (Health and Fitness Apps)物理疗法 (Physical Therapy)IAB7-36
健康与医学 (Health and Medicine)儿科 (Pediatrics)IAB7-35
健康与医学 (Health and Medicine)恐慌/焦虑 (Panic/Anxiety)IAB7-34
健康与医学 (Health and Medicine)抑郁症 (Depression)IAB7-18
健康与医学 (Health and Medicine)躁郁症 (Bipolar Disorder)IAB7-9
健康与医学 (Health and Medicine)男性健康 (Men's Health)IAB7-31
健康与医学 (Health and Medicine)心理学/精神病学 (Psychology/Psychiatry)IAB7-37
健康与医学 (Health and Medicine)替代药物 (Alternative Medicine)IAB7-5
健康与医学 (Health and Medicine)胆固醇 (Cholesterol)IAB7-12
健康与医学 (Health and Medicine)自闭症/广泛性发育障碍 (Autism/Pdd)IAB7-8
健康与医学 (Health and Medicine)整体治疗 (Holistic Healing)IAB7-26
健康与医学 (Health and Medicine)戒烟 (Smoking Cessation)IAB7-41
健康与医学 (Health and Medicine)健康草药 (Herbs For Health)IAB7-25
健康与医学 (Health and Medicine)心脏病 (Heart Disease)IAB7-24
健康与医学 (Health and Medicine)失禁 (Incontinence)IAB7-29
健康与医学 (Health and Medicine)胃食管反流性疾病/酸性反流 (Gerd/Acid Reflux)IAB7-22
健康与医学 (Health and Medicine)感冒和流感 (Cold and Flu)IAB7-15
健康与医学 (Health and Medicine)睡眠障碍 (Sleep Disorders)IAB7-40
健康与医学 (Health and Medicine)女性健康 (Women's Health)IAB7-45
健康与医学 (Health and Medicine)牙齿保健 (Dental Care)IAB7-17
健康与医学 (Health and Medicine)哮喘 (Asthma)IAB7-7
健康与医学 (Health and Medicine)甲状腺疾病 (Thyroid Disease)IAB7-43
健康与医学 (Health and Medicine)过敏症 (Allergies)IAB7-4
健康与医学 (Health and Medicine)药物滥用 (Substance Abuse)IAB7-42
健康与医学 (Health and Medicine)恐慌/焦虑症 (Panic/Anxiety Disorders)IAB7-34
健康与医学 (Health and Medicine)皮肤科 (Dermatology)IAB7-19
健康与医学 (Health and Medicine)性功能 (Sexuality)IAB7-39
健康与医学 (Health and Medicine)不孕症 (Infertility)IAB7-30
健康与医学 (Health and Medicine)慢性疲劳综合症 (Chronic Fatigue Syndrome)IAB7-13
健康与医学 (Health and Medicine)头痛/偏头痛 (Headaches/Migraines)IAB7-23
健康与医学 (Health and Medicine)肠易激综合症/克罗恩病 (Ibs/Crohn's Disease)IAB7-27
健康与医学 (Health and Medicine)营养 (Nutrition)IAB7-32
健康与医学 (Health and Medicine)糖尿病 (Diabetes)IAB7-20
健康与医学 (Health and Medicine)癌症 (Cancer)IAB7-11
健康与医学 (Health and Medicine)艾滋病/人类免疫缺陷病毒 (Aids/Hiv)IAB7-3
健康与医学 (Health and Medicine)癫痫 (Epilepsy)IAB7-21
健康与医学 (Health and Medicine)注意力缺失症 (A.D.D.)IAB7-2
健康与医学 (Health and Medicine)关节炎 (Arthritis)IAB7-6
健康与医学 (Health and Medicine)骨科 (Orthopedics)IAB7-33
健康与医学 (Health and Medicine)慢性疼痛 (Chronic Pain)IAB7-14
健康与医学 (Health and Medicine)耳聋 (Deafness)IAB7-16
健康与医学 (Health and Medicine)健康与健身 (Health and Fitness)IAB7
健康与医学 (Health and Medicine)脑肿瘤 (Brain Tumor)IAB7-10
法律, 政府与政治 (Law, Government, and Politics)法律问题 (Legal Issues)IAB11-2
法律, 政府与政治 (Law, Government, and Politics)出入境 (Immigration)IAB11-1
法律, 政府与政治 (Law, Government, and Politics)政治 (Politics)IAB11-4
法律, 政府与政治 (Law, Government, and Politics)法律, 政府与政治 (Law, Government, and Politics)IAB11
彩票和赌博 (Lottery and Gambling)赌博 (Gambling)IAB9-7
新闻和天气 (News and Weather)国际新闻 (International News)IAB12-1
新闻和天气 (News and Weather)本地新闻 (Local News)IAB12-3
新闻和天气 (News and Weather)天气 (Weather)IAB15-10
新闻和天气 (News and Weather)国内新闻 (National News)IAB12-2
新闻和天气 (News and Weather)新闻 (News)IAB12
个人理财 (Personal Finance)个人理财 (Personal Finance)IAB13
个人理财 (Personal Finance)财经新闻 (Financial News)IAB13-3
个人理财 (Personal Finance)期权 (Options)IAB13-9
个人理财 (Personal Finance)退休计划 (Retirement Planning)IAB13-10
个人理财 (Personal Finance)信贷/债务与贷款 (Credit/Debt and Loans)IAB13-2
个人理财 (Personal Finance)对冲基金 (Hedge Fund)IAB13-5
个人理财 (Personal Finance)税务筹划 (Tax Planning)IAB13-12
个人理财 (Personal Finance)开始投资 (Beginning Investing)IAB13-1
个人理财 (Personal Finance)投资 (Investing)IAB13-7
个人理财 (Personal Finance)理财规划 (Financial Planning)IAB13-4
个人理财 (Personal Finance)股票 (Stocks)IAB13-11
个人理财 (Personal Finance)保险 (Insurance)IAB13-6
个人理财 (Personal Finance)共同基金 (Mutual Funds)IAB13-8
宗教和灵学 (Religion and Spirituality)后期圣徒 (Latter-day Saints)IAB23-9
宗教和灵学 (Religion and Spirituality)宗教和灵学 (Religion and Spirituality)IAB23
宗教和灵学 (Religion and Spirituality)天主教 (Catholicism)IAB23-4
宗教和灵学 (Religion and Spirituality)佛教 (Buddhism)IAB23-3
宗教和灵学 (Religion and Spirituality)异教/威卡教 (Pagan/Wiccan)IAB23-10
宗教和灵学 (Religion and Spirituality)无神论/不可知论 (Atheism/Agnosticism)IAB23-2
宗教和灵学 (Religion and Spirituality)犹太教 (Judaism)IAB23-8
宗教和灵学 (Religion and Spirituality)伊斯兰教 (Islam)IAB23-7
宗教和灵学 (Religion and Spirituality)印度教 (Hinduism)IAB23-6
宗教和灵学 (Religion and Spirituality)替代宗教 (Alternative Religions)IAB23-1
宗教和灵学 (Religion and Spirituality)基督教 (Christianity)IAB23-5
3D 图形 (3-d Graphics)IAB19-1
广告 (Advertising)IAB3-1
非洲 (Africa)IAB20-2
公寓 (Apartments)IAB21-1
艺术/技术 (Art/Technology)IAB9-1
工艺品 (Arts and Crafts)IAB9-2
汽车修理 (Auto Repair)IAB2-2
珠饰 (Beadwork)IAB9-3
拳击 (Boxing)IAB17-5
商业 (Business)IAB3
商务旅行 (Business Travel)IAB20-7
相机和摄像机 (Cameras and Camcorders)IAB19-5
露营 (Camping)IAB20-9
蜡烛和肥皂制作 (Candle and Soap Making)IAB9-6
独木舟/皮划艇 (Canoeing/Kayaking)IAB17-6
汽车文化 (Car Culture)IAB2-4
纸牌游戏 (Card Games)IAB9-7
职业咨询 (Career Advice)IAB4-11
工作机会 (Careers)IAB4
加勒比海 (Caribbean)IAB20-11
啦啦队 (Cheerleading)IAB17-7
雪茄 (Cigars)IAB9-9
攀登运动 (Climbing)IAB17-8
服装 (Clothing)IAB18-5
服装 (Clothing)IAB18-5
服装 (Clothing)IAB18-5
服装 (Clothing)IAB18-5
计算机网络 (Computer Networking)IAB19-8
敞篷 (Convertible)IAB2-6
轿跑 (Coupe)IAB2-7
跨界 (Crossover)IAB2-8
游轮 (Cruises)IAB20-12
数据库 (Databases)IAB19-12
离婚援助 (Divorce Support)IAB14-2
老年护理 (Eldercare)IAB6-9
电子邮件 (Email)IAB19-15
娱乐 (Entertaining)IAB10-2
欧洲 (Europe)IAB20-14
教育 (Education)IAB5
家庭与育儿 (Family and Parenting)IAB6
助学金 (Financial Aid)IAB4-3
法国 (France)IAB20-15
自由写作 (Freelance Writing)IAB9-13
家谱 (Genealogy)IAB9-14
地质学 (Geology)IAB15-4
出版 (Getting Published)IAB9-15
希腊 (Greece)IAB20-16
环保解决方案 (Green Solutions)IAB3-8
吉他 (Guitar)IAB9-16
掀背车 (Hatchback)IAB2-11
家庭影院 (Home Theater)IAB10-6
家庭录像/DVD (Home Video/Dvd)IAB19-17
蜜月/自助游 (Honeymoons/Getaways)IAB20-17
赛马 (Horse Racing)IAB17-16
幽默 (Humor)IAB1-4
直排轮滑 (Inline Skating)IAB17-19
室内装饰 (Interior Decorating)IAB10-7
意大利 (Italy)IAB20-19
日本 (Japan)IAB20-20
珠宝制作 (Jewelry Making)IAB9-19
招聘会 (Job Fairs)IAB4-4
求职 (Job Search)IAB4-5
语言学习 (Language Learning)IAB5-8
大型动物 (Large Animals)IAB16-5
市场营销 (Marketing)IAB3-11
墨西哥和中美洲 (Mexico and Central America)IAB20-21
小型货车 (Minivan)IAB2-14
山地骑行 (Mountain Biking)IAB17-21
音乐 (Music)IAB1-6
纳斯卡赛车 (Nascar Racing)IAB17-22
奥运会 (Olympics)IAB17-23
青少年教育 (Parenting Teens)IAB6-6
高性能汽车 (Performance Vehicles)IAB2-17
电动与摩托车 (Power and Motorcycles)IAB17-25
房地产 (Real Estate)IAB21
跑步/慢跑 (Running/Jogging)IAB17-30
奖学金 (Scholarships)IAB4-8
编剧 (Screenwriting)IAB9-28
轿车 (Sedan)IAB2-20
共享软件/免费软件 (Shareware/Freeware)IAB19-30
邮票和硬币 (Stamps and Coins)IAB9-29
冲浪/卧板冲浪 (Surfing/Bodyboarding)IAB17-37
乒乓球 (Table Tennis/Ping-pong)IAB17-39
远程办公 (Telecommuting)IAB4-9
电视 (Television)IAB1-7
网球 (Tennis)IAB17-40
主题公园 (Theme Parks)IAB20-25
兽医学 (Veterinary Medicine)IAB16-7
Visual BasicIAB19-32
排球 (Volleyball)IAB17-41
货车 (Wagon)IAB2-23
竞走 (Walking)IAB17-42
滑水 (Waterski/Wakeboard)

IAB17-43