Analysis

Use the Ad Quality Analysis page to evaluate individual ads, identify issues, and optimize the ad experience for your users.

Read time 3 minutes

Use the Ad Quality Analysis page to monitor the impact that ads are having on your app and user experience. You can quickly visualize key metrics (such as churn per advertiser) and determine whether to report a creative to the ad source.

Prerequisites
Prerequisites

Ensure that you've integrated the Ad Quality SDK into your app.

For information on how to set up the SDK, refer to the following resources:

Monitor KPIs
Monitor KPIs

To access the Analysis page, on the left navigation menu, select Monetize > Ad Quality.

You can select from the following data display options:

  • Lines (default view)
  • Stacked
  • Bars

By default, the graph displays the churned users D7 per advertiser so you can instantly see which advertisers are supplying the most problematic creatives.

The metrics available for sorting churned users on the Analysis page

The following metrics are available: 

  • Impressions 
  • Clicks
  • QCTR
  • Churn users D1/D3/D7/D14
  • Churn rate D1/D3/D7/D14
  • Churn yield D1/D3/D7/D14

Refer to the Ad Quality Glossary for information on how these metrics are calculated.

You can apply filters to change focus on the data to review by selecting Add Filter at the top of the page.

The following list details the additional breakdown options:

  • Developer
  • Apps 
  • Ad sources
  • Countries
  • Category
  • Platform
  • Ad unit
  • Creative type 
  • Content rating

The filters and breakdowns you select are also applied to the table at the bottom of the page. In addition, when you navigate to the Creatives page, the same filters are applied.

In-graph insights
In-graph insights

After you've selected your display options, hover over a particular point in the graph to get more detailed insights.

An example of the detailed insights available on the Analysis page

In-depth reporting
In-depth reporting

A table provides access to granular data based on the filters and breakdowns you selected, including the following information:

  • Impressions
  • Clicks
  • Revenue
  • CTR
  • QCTR
  • Bounce rate
  • Ad escape rate
  • Churn rate D1
  • Churn rate D3
  • Churn rate D7
  • Churn rate D14
  • QClicks
  • Hasty clicks
  • Proximity clicks
  • Auto clicks
  • Early clicks
  • Ad duration
  • Ad closed
  • Completed views

Select which metrics to review by using the column picker icon in the upper right corner of the table. 

You can select which metrics to display and can rearrange the order of the metrics as they display in the table.

Edit which metrics display in the table and the order in which they display

If you find a potentially problematic creative in the table, go to the Creatives page to view the creative and send a report to the relevant ad sources.