Introduction to Device targeting

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You can bid for or block users according to the following criteria in the Unity Ads User Acquisition dashboard:

Device criteriaDetailsSupported campaign market
Internet connectionWifi or cellular
  • iOS
  • Android
Operating systemMinimum and maximum OS version
  • iOS
  • Android
DeviceApple mobile deviceiOS only
Device and manufacturerDevice manufacturer and device modelAndroid only
Limited Ad Tracking (LAT) settingUsers with LAT activated or deactivated
  • iOS
  • Android
Screen sizeSmall, normal, large, and extra-large screen sizesAndroid only
Screen density

Range of screen density options:

  • Ldpi (120dpi)
  • mdpi (160dpi)
  • hdpi (240dpi)
  • xhdpi (320dpi)
  • xxhdpi (480dpi)
  • xxxhdpi (640dpi)

Android only