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ironSource US State Privacy Laws

US state privacy law compliance for LevelPlay using ironSource.
Read time 1 minuteLast updated 3 hours ago

ironSource US state privacy laws

This article describes what ironSource offers partners to help them comply with existing and upcoming US state privacy laws. For legal advice, consult your legal counsel.

ironSource Network

Opt-out requests:
  • ironSource uses personal information about end users designated as “do not sell/share” only as a service provider and for permitted business purposes (e.g., fraud prevention, frequency capping).
  • External DSPs, SSPs, and other ad providers are disabled by default for these users, unless they can serve contextual ads without personal information.
  • Personal information may still be sent to attribution companies (Appsflyer, Singular, Adjust) for payment, frequency capping, and fraud prevention.
SDK version 6.14.0+ exposes an API for publishers to communicate “do not sell/share” requests for end users in California, Virginia, Connecticut, Colorado, Utah, Delaware, Iowa, Nebraska, New Hampshire, and New Jersey (based on IP address). Publishers can apply these settings selectively or to all relevant users via the dashboard.

Learn how to use the “do not sell/share” functionality in the SDK

LevelPlay and US state privacy laws

ironSource SDK introduced a client-side API to allow publishers to pass “do not sell/share” requests in California, Virginia, Connecticut, Colorado, or Utah to LevelPlay on behalf of users. ironSource shares these requests with relevant networks that support the API. Supported networks and adapter versions:

Network

iOS Adapter

Android Adapter

Unity Adapter

ironSource6.14.0 (SDK)6.14.0 (SDK)6.14.0 (SDK)
AppLovin4.3.9 (SDK 6.14.0)4.3.8 (SDK 6.14.0)4.3.10 (SDK 6.14.0)
BidMachine4.3.2 (SDK 7.5.1)4.3.2 (SDK 7.5.1)4.3.2 (SDK 7.5.1)
BIGO Ads4.3.1 (SDK 8.3.0)4.3.1 (SDK 8.3.0)4.3.1 (SDK 8.3.0)
Chartboost4.3.2 (SDK 6.17.0.1)4.3.4 (SDK 6.17.0)4.3.5 (SDK 6.17.1.1)
DT Exchange4.3.4 (SDK 6.15.0.1)4.3.3 (SDK 6.15.0.1)4.3.4 (SDK 6.15.0.1)
Google (AdMob/Manager)4.3.10 (SDK 6.15.0.1)4.3.8 (SDK 6.15.0.1)4.3.11 (SDK 6.15.0.1)
InMobi4.3.16 (SDK 7.2.7)4.3.16 (SDK 7.2.7)4.3.19.0 (SDK 7.2.7)
Liftoff Monetize4.3.2 (SDK 6.17.0.1)4.3.2 (SDK 6.17.0)4.3.3 (SDK 6.17.1.1)
Mintegral4.1.4 (SDK 6.14.0)4.1.1 (SDK 6.14.0)4.1.4 (SDK 6.14.0)
Mobilefuse4.3.1 (SDK 8.3.0)4.3.1 (SDK 8.3.0)4.3.1 (SDK 8.3.0)
Moloco4.3.0 (SDK 8.0.0)4.3.0 (SDK 8.0.0)4.3.0 (SDK 8.0.0)
Pangle4.3.17 (SDK 7.2.5.1)4.3.15 (SDK 7.2.5.1)4.3.20 (SDK 7.2.5.1)
Smaato4.3.5 (SDK 7.2.1.2)4.3.5 (SDK 7.2.1.2)4.3.5 (SDK 7.2.1.2)
UnityAds4.3.0 (SDK 6.15.0)4.3.0 (SDK 6.15.0)4.3.0 (SDK 6.15.0)
Verve4.3.0 (SDK 8.3.0)4.3.0 (SDK 8.3.0)4.3.0 (SDK 8.3.0)
Additional networks allow “do not sell/share” signals to be reported directly, not via the API:

Network

iOS Adapter

Android Adapter

Unity Adapter

Solution

Meta Audience Network4.3.17 (SDK 6.17.0)4.3.18 (SDK 6.17.0)4.3.24 (SDK 6.17.0)Set Limited Data Use flag before initializing LevelPlay
Important: Publishers should consult their own legal advisors to determine how US state privacy laws apply. This information is for compliance facilitation only and is not legal advice.
For related resources, see: