Enabling Unity Ads in your project
Enable Unity Ads in your project to monetize your app.
Read time 3 minutesLast updated 16 days ago
After you've finished developing your app and have created a Unity Cloud project you can monetize the app through the Unity Ads Monetization dashboard to start earning revenue. Selecting Enable Ads will open the workflow to set your mediation solution. If you'll be using mediation for your app, choose your mediation partner and provide the necessary project information and Store ID. If you're not using mediation and only Unity Ads, simply enter your project information and Store ID. Complete the following steps to set up a Unity Ads project in the Monetization dashboard:
- Enable Ads in the Monetization dashboard.
- Select a mediation solution.
- Copy or start a new project.
- Select a placement setup (only applicable for mediated projects).
- Set your app Store ID.
Note
If you don't enable ads, you won't be able to use monetization features.
Enable Ads in the Monetization dashboard
To implement monetization strategies such as waterfalls and mediation in your project, you must Enable Ads in the Monetization dashboard from the navigation menu. Doing so will allow you to set up your project to implement monetization for your iOS or Android app, or an app that is compatible with both.
Select a mediation solution
Mediation helps you maximize ad revenue and optimize fill rates by managing multiple ad networks and automatically selecting the highest-paying ads for each request. If you plan to use mediation in your project, select I will use Mediation. In the Monetization dashboard, choose between a supported third-party mediation partner or your custom solution by selecting Self mediated. If you're using mediation with a different mediation platform, select Other. If you don't plan to use a mediation service, select I will use Unity Ads to indicate you will only monetize through Unity's ad network inventory.Copy or start a new project
You have the option to start a new project or copy an existing project and all of its applicable project settings. Copying existing project settings is useful when creating similar apps, testing different configurations, performing A/B tests, or launching updates without reconfiguring settings manually. Doing so saves time and ensures consistency by duplicating project settings, monetization settings, and initializing your project with the same project settings as an existing project you specify. All project settings that are copied to a new project can be edited later; however, some information can't be copied. Refer to the following table for which project settings can and can't be copied from an existing project:Settings copied | Settings not copied |
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Select a placement setup
To get started quickly with a monetization strategy for your app, select either a pre-built bidding placement or waterfall setup that meets your needs as a publisher.Note
You can implement only one monetization strategy per ad unit at a time: either bidding or waterfalls, but not both.
Important
All new Unity Ads projects using LevelPlay mediation will default to bidding placements with no waterfall options, nor can publishers create or switch to waterfall placements. Only projects with existing waterfall placements, whether active or archived, can continue using them.
Bidding setup
Bidding is a simple method where multiple ad networks compete in real-time, and the highest bid wins the ad impression.Waterfall setup
Traditional waterfalls are more complex and time-intensive. They create ranked placements of ad sources, adding competition for each impression. If the top placement doesn't fill the ad request, it moves to the next level until it is filled. The following table describes the benefits of and use cases for each placement strategy to generate revenue for your app:Placement setup | Benefits | Use cases |
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| Bidding |
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| Waterfalls |
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