Test attribution tracking links with the Ad Testing app#

Before you go live with a new campaign, use the Attribution Links Tester to ensure that your links are properly configured. The Attribution Links Tester is a feature of Unity’s Ad Testing app, which you can download from the Apple App Store for your iOS device, or from the Google Play Store for your Android device.

The Attribution Links Tester:

• Simulates a user installing the advertised game, and checks that the install is attributed properly.
• Reduces your risk of failed attribution, incorrect reporting, misleading campaign performance data, and related issues.

Install Unity’s Ad Testing app#

To download and install the Ad Testing app, go to its Apple App Store or Google Play page. You can also search “Ad Testing” in the app store.

Prerequisites#

Before running your test, please ensure that you have correctly configured the following:

• Include at least one approved creative pack in the campaign you’re testing. Without an approved creative pack, the Attribution Link Tester will not work.

• Assign a budget to the campaign you’re testing. Without a budget, the Attribution Link Tester will not work.

• Use a device that does not already have the test app installed. If the device already has the app installed, it will disrupt the test flow and prevent attribution link validation.

• Enable Ad Testing to request permission to track data across apps on your device. When you open the Ad Testing app, it will prompt you to allow tracking. Alternatively, you can access the data tracking permission in your phone’s settings.

  
  For iOS devices:

  1. Go to Settings > Privacy > Allow Apps to Request to Track and enable the setting.

  Note: If this setting was already enabled, you must reset your device’s Identifier for Advertisers (IDFA). To do this:

  1. Toggle the Allow Apps to Request to Track setting off.
  2. When prompted, select Ask Apps to Stop Tracking.
  3. Toggle the Allow Apps to Request to Track setting on again.
  
  For Android devices:
  1. Select Settings > Google services > Ads, and disable the Opt out of Ads Personalization setting to ensure that Google can track your device across apps.
  2. From the ads settings screen, select Reset advertising ID and confirm that you want to reset your Android Advertising ID.
  
  For Android devices using Android 12 and later:
  1. Go to Settings > Google services > Ads, and select Get new advertising ID to confirm that Google can track your device across apps.

  Note: If Delete advertising ID displays instead, it means the device has opted-in to ads personalization.

  1. From the ads settings screen, select Reset advertising ID and confirm that you want to reset your Android Advertising ID.

Use the Attribution Links Tester#

To test your attribution tracking links:

1. From the Unity Ads User Acquisition dashboard, select the campaign you want to test and scroll to the Attribution links section.

2. Click Test attribution link: Show QR code. Note that this only appears after you’ve entered and saved your attribution tracking links, and the campaign has at least one approved creative pack.

   

3. In the Ad Testing app, click Scan QR, and allow the app to access your device’s camera.

4. Scan the QR code from the dashboard.

5. Following the on-screen prompts, initialize the ad.

6. Play the ad and select CTA to install the app on your device.

7. Open the advertised app to give it time to send postbacks to the MMP. The MMP will then forward install postbacks to Unity.

8. Return to the test app and select Check Install Postback Status.

Next steps: Configure other settings for your campaign.