Set user acquisition bids
Unity Ads is a bidding platform. Read more to learn about what bids are and how they power your user acquisition campaign.
| Topic | Description |
|---|---|
| Introduction to user acquisition bids | Understand what bids are and how to use them in a user acquisition campaign. |
| Bid for installs | Use CPI bids in campaigns optimized for installs. |
| Bid for retention | Use Retention bids in campaigns optimized for users more likely to keep using your app. |
| Bid for revenue | Use ROAS bids in campaigns optimized for users more likely to watch ads or spend money in your app. |