Add retention bids
Use these instructions to manually add new bids to your retention campaign.
- In your campaign settings, go to the Countries & Bids section and select Add.
- In the Add Countries & Bids dialog, select the checkbox next to each country you want to target in your campaign.
- In the Base bid column, enter the average cost per install amount you are willing to pay for users in each selected country.
- In the Max bid column, enter the upper limit you are willing to pay for a user in each country, depending on their retention rate.
- When you have chosen all the countries you want to target, select Add bids.