Add retention bids

Use these instructions to manually add new bids to your retention campaign.

  1. In your campaign settings, go to the Countries & Bids section and select Add.
  2. In the Add Countries & Bids dialog, select the checkbox next to each country you want to target in your campaign.
  3. In the Base bid column, enter the average cost per install amount you are willing to pay for users in each selected country.
  4. In the Max bid column, enter the upper limit you are willing to pay for a user in each country, depending on their retention rate.
  5. When you have chosen all the countries you want to target, select Add bids.