Dimensions panel dimensions reference
Refer to the following table for the dimensions available in the Report Builder DIMENSIONS panel.
| Dimension | Description | Notes |
|---|---|---|
| Time | The time period to display data. | |
| Bidding Strategy | The type of bidding strategy (Manual or Automated) used in the campaign. | |
| Campaign Billing Type | The campaign billing type can either be CPI (cost per install) for Android campaigns or CPM (cost per impression) for iOS campaigns. | |
| Campaign Type | The type or goal of the campaign can be CPI (installs), ROAS (return on ad spend), or Retention. | |
| Campaign ID | The unique identifier of individual campaigns. | |
| Campaign Name | The names of included campaigns. | |
| Campaign Set ID (Deprecated) | The unique numerical identifier of the app and platform. | |
| Campaign Set Name (Deprecated) | The name of the app and platform. | |
| Connection Type | The connection to the internet (WIFI or Cellular). | |
| Child Audience | Indicates whether the source app’s target audience is under 13 years old in the United States in accordance with COPPA compliance. | |
| Country | The user’s country. | Unity's Report Builder defines the Country dimension at the moment of impression. |
| Creative Pack ID | The unique identifier of the creative pack. | |
| Creative Pack Name | The name of the creative pack. | |
| Creative Type | Creatives can be:
| |
| Device Language | The end-user's device's language settings. | |
| Device Manufacturer | The end-user's device's manufacturer. | |
| Device Orientation | The end-user's device's screen orientation can be portrait or landscape. | |
| Device Type | The end-user's device. | Data for Android devices is available from March 7, 2022, onward. |
| Limited Ad Tracking (iOS) | You can enable or disable the end-user's device Limited Ad Tracking (LAT) setting. | |
| Organization ID | Unique identifier of the account's Organization. | |
| OS Version | The end-user device’s operating system version. | |
| Platform | The end-user’s platform can be Android or iOS. | |
| ROAS type | The type of ROAS (return on ad spend) campaign:
| Use this dimension in tandem with the Campaign goal - ROAS dimension to filter out possible null values. Some results might be hidden because of privacy compliance. The report displays these results as Hidden (privacy compliance). |
| Screen density (Android) | The number of pixels appearing within a constant area of the display. | Refer to the Android pixel size documentation for more information. |
| Screen Size (Android) | The amount of physical space available for displaying an interface. | Refer to the Android screen size documentation for more information. |
| SKAN Conversion Value | A single number between 0 and 63. | After your app is installed, the SKAN Conversion Value is sent in the SKAdNetwork postback sent to the advertising network responsible for the app install or app reinstall. |
| SKAN Enabled | True for devices that support Apple's SKAdNetwork. | This field gives you better visibility into SKAdNetwork traffic. |
| SKAN Postbacks | The number of winning and non-winning postbacks from Apple's SKAdNetwork. | |
| Source App ID | The alpha-numeric identifier of the publisher app that displayed your ad. | |
| Source Bids Enabled | Indicates whether the source bidding feature is enabled. | Refer to the Source bidding documentation for more information. |
| Source App Category | The app store category of the publisher app that displayed your ad. | |
| Advertiser Game Category | The app store category of the game or app being advertised. | |
| Advertiser Game ID | The unique identifier of the advertised app. | |
| Advertiser Game Name | The advertised app's name. | |
| Advertiser Store ID | The identifier of the app listing on the Google Play or Apple App store. | |
| Video Length | The duration of the creative | Video Length data is available from September 1, 2022, onward. |
| Video Orientation | The screen orientation of the creative (portrait or landscape). |