Manage creative packs#

The Creative Packs page displays a summary of all your creative packs within a single app, including their type, moderation status, and number of campaigns they're assigned to. You can use the search bar to filter creative packs, click any column heading to sort by an attribute, or click the chevron to expand a creative pack's details. To manage creative packs from the Unity Ads User Acquisition dashboard:

1. In the secondary navigation menu, select Apps.
2. Select the app you want to manage.
3. Once you’ve selected an app, the secondary navigation menu will change to reflect additional actions for managing campaigns and creatives for that app. Select Creative Packs under Apps to create, assign, unassign, and delete creative packs across your campaigns.

To expand a creative pack's details, select it from the list or click its chevron icon. Click the overflow icon in the expanded view to rename or delete the creative pack.

You can also click Show QR code to test how the ad appears on a mobile device. For more information, refer to the documentation on testing creative packs.

Add new creative packs#

From the Creative packs page, you can choose between creating a Video & end card, Playable ad, or Video & playable end card:

• Video & end card refers to video ads with an image end card displayed at the end of the ad.
• Playable refers to playable, interactive ads.
• Video & Playable end card refers to video ad and playable end cards.

For more information, refer to the documentation on creative formats.

You can pre-load creatives prior to creating creative packs, or you can add creatives as you create the creative pack.

Add a video with a static end card#

From the Creative packs page:

1. Select Create.
2. Select Video & End Card from the list. A pop-up window will appear for configuring a video and end card creative pack.
3. Enter a creative pack name.
4. Upload end card and/or video assets or select Choose existing if applicable. Enter the required information for each asset. For more information, refer to the documentation on creative asset specifications.
5. Select Create to confirm and upload your creative pack for this app.

Add a playable creative#

From the Creative Packs page:

1. Select Create.

2. From the drop-down menu, select Playable. A dialog will appear for configuring a playable ad creative pack.

   Note: If the control for adding playable ads doesn't display for you, please contact Support.

1. In the pop-up window, enter a creative pack name.
2. Select a playable type (Responsive or Portrait and Landscape).
3. Upload your playable assets. Enter the required information for each asset (refer to the documentation on playable ad specifications for more information).
4. Select Upload to upload a file, or Add by URL to add a file hyperlink. Toggle between Responsive or Portrait & landscape to indicate the shape of the playable ad. For a square ad, choose Responsive.
5. Select the playable language, then select Create to save.

Add a video with a playable end card#

Before you begin, review video and playable end card specifications, along with the additional playable requirements under MRAID.

To add a new video ad and playable end card from the Creative packs page:

1. Select Create.
2. Choose Video & Playable end card. A pop-up window appears for configuring a video and playable end card creative pack.
3. Add a name for the creative pack at the top of the pop-up window.
4. For your video ads, select Choose existing or Upload new creatives. You should upload video ads in both portrait and landscape mode.
5. For playable end cards, select Choose existing or Upload new creatives. You can also add by URL. You will need to upload a responsive playable ad in line with our playable asset specifications.
6. Assign a language for the new video and playable creatives.
7. Confirm your changes and select Create.
8. A message appears reminding you to test your playable. Follow the onscreen links to the testing app to preview the playable. For more information, refer to the documentation on testing creatives.

Assign creative packs#

To assign creative packs to a campaign from the Creative packs page:

1. Select the creative pack(s) you want to assign, then select Assign.

2. A list of available campaigns appears. Check the campaigns you want to use with the selected creatives, then select Assign.

   Note: You can assign more than one creative pack to a single campaign. When a campaign contains multiple creative packs, an algorithm determines the optimal ad to display for each user. This means you don't need to create multiple campaigns to run additional creative packs for the same campaign setup. Multiple campaigns can share the same creative packs, as long as they're for the same app.

On the Creative packs page, the Assigned to column reflects each creative pack's number of associated campaigns. You can select this field to view the associated campaigns.

Unassign creative packs#

To unassign creative packs, follow the same steps for assignment, but select Unassign instead.

Delete creative packs#

To delete creative packs, select the packs you want to delete, then select Delete. Upon deletion, the selected creative packs will no longer appear on the Creative packs page.

Next steps: Test your creative pack or learn about bidding strategies and choose the right one for your campaign.