Documentation

Support

Unity Ads User Acquisition

Campaigns

Attribution

Open User Acquisition dashboard

Unity Ads User Acquisition

Custom integration

Implement custom server integration with Unity Ads to directly send install and post-install event data from your app's backend
Read time 1 minuteLast updated 5 days ago
To integrate directly with your app's server instead of working with an MMP, use a custom integration to send ad metrics and post-install event data. Refer to the following articles for how to send data to Unity with a custom integration:
Send attribution links with a custom integrationSend engagement and attribution data to Unity using server postback requests to your app's server.
Send secondary postbacks with a custom integrationSend post-install event data to Unity using server postback requests to your app's server.
Custom integration postback request referenceReview the parameters of your postback request to ensure it's formatted correctly.